---
title: DataEQ - Customer Data Analytics & AI-Powered Insights Platform
description: DataEQ turns unstructured customer data - social, voice, surveys, chats - into real-time insights for CX, risk, marketing, and customer service teams.
image: https://dataeq.com/hubfs/dataeq-logo-email-signature-2026.png
---

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# Turn your unstructured customer data into real-time knowledge your teams can act on

AI and humans label your data, delivering a structured stream of reliable intelligence so you can detect trends, enrich records, trigger workflows, and stay ahead of risks and opportunities.

 

[Learn how it works](https://dataeq.com#learn-how-it-works)

### Trusted by leading organisations worldwide

- ![leading-brands-dataeq-logos-01](https://dataeq.com/hubfs/leading-brands-dataeq-logos-01.svg)
- ![leading-brands-dataeq-logos-02](https://dataeq.com/hubfs/leading-brands-dataeq-logos-02.svg)
- ![leading-brands-dataeq-kpmg-03](https://dataeq.com/hubfs/leading-brands-dataeq-kpmg-03.svg)
- ![leading-brands-dataeq-logos-04](https://dataeq.com/hubfs/leading-brands-dataeq-logos-04.svg)
- ![leading-brands-dataeq-logos-05](https://dataeq.com/hubfs/leading-brands-dataeq-logos-05.svg)
- ![leading-brands-dataeq-logos-06](https://dataeq.com/hubfs/leading-brands-dataeq-logos-06.svg)

EQ Engine

#### How we do it

We collect your unstructured customer data and process it through our **EQ Engine**, combining machine learning, generative AI and human labelling. Context-specific labels are applied, transforming data into actionable knowledge, delivered to the right team for action via our tools or your applications.

![security-logo-dataeq](https://dataeq.com/hubfs/security-logo-dataeq.svg "security-logo-dataeq")

Every layer of our process, from collection to delivery, is built with a security-first approach.

[Sentiment](https://dataeq.com/labels/net-sentiment) [Topics](https://dataeq.com/labels/topics) [Finfluencer](https://dataeq.com/labels/finfluencer) [Conduct](https://dataeq.com/labels/conduct) [Risk](https://dataeq.com/labels/risk) [Journey](https://dataeq.com/labels/journey) [Channels](https://dataeq.com/labels/channels) [Priority](https://dataeq.com/labels/priority) [Vulnerability](https://dataeq.com/labels/vulnerability)

#### Make data meaningful with context-specific labels

Our labels are the backbone of transforming unstructured data into something your teams can act on. Crafted with industry expertise, these labels give your data the meaning it needs to be more than just information.

[Learn more about our labels](https://dataeq.com/resources/news/make-your-data-more-meaningful-with-context-specific-labelling)

#### Label your data with confidence and safety

Independently certified and compliant across the security and data-privacy standards: ISO 27001, GDPR, POPIA, and PDPL, so your customer data stays protected and compliant wherever you operate.

![ISO IEC 270012022 Logo](https://dataeq.com/hs-fs/hubfs/ISO%20IEC%20270012022%20Logo.png?width=500&height=500&name=ISO%20IEC%20270012022%20Logo.png)

![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg)

![popia-logo](https://dataeq.com/hubfs/popia-logo.svg)

![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg)

#### Empowering every team for customer-centric growth

![DataEQ-solution-venn-icon-marketing-1](https://dataeq.com/hubfs/DataEQ-solution-venn-icon-marketing-1.svg)

#### Marketing

An all-in-one solution to optimise campaigns, drive demand, boost sentiment, and engage your audience—while staying ahead of the competition.

[Explore solution](https://dataeq.com/solutions/marketing)

![DataEQ-solution-venn-icon-risk-1](https://dataeq.com/hubfs/DataEQ-solution-venn-icon-risk-1.svg)

### Risk & compliance

Real-time monitoring, alerts, and reporting to proactively manage risks and ensure regulatory compliance.

[Explore solution](https://dataeq.com/solutions/compliance-and-risk)

![DataEQ-solution-venn-icon-data](https://dataeq.com/hubfs/DataEQ-solution-venn-icon-data.svg)

### Customer experience

Fix friction fast. Prioritise urgent issues, enhance satisfaction, and optimise every touchpoint with real-time, structured customer insights

[Explore solution](https://dataeq.com/solutions/customer-experience)

![DataEQ-solution-venn-icon-cs](https://dataeq.com/hubfs/DataEQ-solution-venn-icon-cs.svg)

### Customer service

Prioritise the most important interactions, streamline workflows with AI, and empower your agents to respond with clarity and care—every time.

[Explore solution](https://dataeq.com/solutions/customer-service)

![ai-agent-img-left](https://dataeq.com/hubfs/ai-agent-img-left.svg)

## Discover our AI Agent

Process incoming social interactions in real time. Decide what to respond to, what to escalate, and what needs human input.

[Learn more](https://dataeq.com/agentic-ai-agent)

![ai-agent-img-right](https://dataeq.com/hubfs/ai-agent-img-right.svg)

#### Where knowledge powers action

![DataEQ-tools-icon-analyse](https://dataeq.com/hubfs/DataEQ-tools-icon-analyse.svg)

### Analyse

Analyse is a powerful insights and analytics tool used to monitor, measure, and benchmark your customer experience performance.

![DataEQ-tools-icon-engage](https://dataeq.com/hubfs/DataEQ-tools-icon-engage.svg)

### Engage

Engage is a social customer service platform for reacting to opportunities, risks and customer service requests in real-time.

![DataEQ-tools-icon-publish-1](https://dataeq.com/hubfs/DataEQ-tools-icon-publish-1.svg)

### Publish

Publish is a seamless content management tool that empowers teams to plan, schedule, and distribute content across channels—ensuring consistent messaging and maximum engagement.

### 30hr improvement

in Virgin Active's response rate

 

[Read more](https://dataeq.com/resources/case-studies/virgin-active-customer-service-case-study)

### "

 

Previously, our agents were responding directly on social platforms, which came with all sorts of complications and pitfalls. By streamlining our efforts, Engage has completely systemised Virgin Active’s social customer service offering, which has ultimately made our agents’ lives much easier. The tool is stable, intuitive and comes with the added benefit of a great technical support team who goes above and beyond to provide immediate and personalised service - this enables us to offer the same superior level of assistance on our social platforms at all times.

 

Jacqui Walter, Customer Engagement Manager

#### Seamlessly connect data and push knowledge into your workflows and business apps

![business-app-brands-dataeq-facebook](https://dataeq.com/hubfs/business-app-brands-dataeq-facebook.svg)

![business-app-brands-dataeq-x](https://dataeq.com/hubfs/business-app-brands-dataeq-x.svg)

![business-app-brands-dataeq-instagram](https://dataeq.com/hubfs/business-app-brands-dataeq-instagram.svg)

![business-app-brands-dataeq-tik-tok](https://dataeq.com/hubfs/business-app-brands-dataeq-tik-tok.svg)

![business-app-brands-dataeq-linkedin](https://dataeq.com/hubfs/business-app-brands-dataeq-linkedin.svg)

![business-app-brands-dataeq-youtube](https://dataeq.com/hubfs/business-app-brands-dataeq-youtube.svg)

![business-app-brands-dataeq-whatsapp](https://dataeq.com/hubfs/business-app-brands-dataeq-whatsapp.svg)

![business-app-brands-dataeq-hellopeter](https://dataeq.com/hubfs/business-app-brands-dataeq-hellopeter.svg)

![business-app-brands-dataeq-trustpilot](https://dataeq.com/hubfs/business-app-brands-dataeq-trustpilot.svg)

![business-app-brands-dataeq-salesforce-4](https://dataeq.com/hubfs/business-app-brands-dataeq-salesforce-4.svg)

![business-app-brands-dataeq-qualtrics](https://dataeq.com/hubfs/business-app-brands-dataeq-qualtrics.svg)

![business-app-brands-dataeq-google](https://dataeq.com/hubfs/business-app-brands-dataeq-google.svg)

![business-app-brands-dataeq-open-ai](https://dataeq.com/hubfs/business-app-brands-dataeq-open-ai.svg)

#### See how leading brands

#### turn unstructured data into action

Discovery Bank: From challenger to consumer sentiment leader

<https://dataeq.com/resources/case-studies/discovery-bank-case-study-the-journey-to-becoming-sas-most-loved-bank>

Virgin Active optimises social customer service with Engage       

<https://dataeq.com/resources/case-studies/virgin-active-customer-service-case-study>

DHL delivers service excellence with DataEQ's Engage solutions

<https://dataeq.com/resources/case-studies/dhl-customer-service-case-study>

rain turns real-time feedback into lasting customer satisfaction  

<https://dataeq.com/resources/case-studies/how-rain-became-sas-most-loved-network-provider>

Label your data with confidence and safety

![ISO IEC 270012022 Logo-1](https://dataeq.com/hubfs/ISO%20IEC%20270012022%20Logo-1.png)

![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg)

![popia-logo](https://dataeq.com/hubfs/popia-logo.svg)

![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg)

***About us***

[Our company](https://dataeq.com/about-us)

[Contact us](https://dataeq.com/contact-us)

***More info***

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[News](https://dataeq.com/resources/news)

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