1. Knowledge Base
  2. Publish
  3. Creating and Managing Content

Facebook Sizing Guide

This guide provides media specifications and limitations for publishing on Facebook. Follow these guidelines to ensure your content meets platform requirements.

Limitations

  • Videos on regular page posts: Up to 10GB and 4 hours.

  • No specific limitations for images on page posts.

Media Specifications

Facebook Stories - Photo

  • File type: .jpeg, .bmp, .png, .gif, .tiff

  • File size: Up to 4MB (for .png, recommended not exceeding 1MB)

Facebook Stories - Video

  • File type: .mp4 (recommended)

  • Aspect ratio: 9 x 16

  • Resolution: 1080 x 1920 pixels (recommended), minimum 540 x 960 pixels

  • Frame rate: 24 to 60 FPS

  • Duration: 3 to 90 seconds (Reels published as stories on pages cannot exceed 60 seconds)

Facebook Reels

  • File type: .mp4 (recommended)

  • Aspect ratio: 9 x 16

  • Resolution: 1080 x 1920 pixels (recommended), minimum 540 x 960 pixels

  • Frame rate: 24 to 60 FPS

  • Duration: 3 to 90 seconds (Reels published as stories on pages cannot exceed 60 seconds)