How do I create an Instagram Story or Reel?

Learn how to create and publish Instagram Stories and Reels using Publish.

Publish allows you to schedule and post Instagram Stories and Reels, ensuring your brand stays active with engaging short-form content.

How to Publish an Instagram Story

1. Click Create New Post.
2. Select your Instagram Business Profile.
3. Click Story Format.
4. Upload a vertical image or video (9:16 aspect ratio).
5. (Optional) Add stickers, text, or effects.
6. Click Post Now or Schedule for Later.
7. Click Publish.

How to Publish an Instagram Reel

1. Follow the steps above, but select Reels Format.
2. Upload a video (between 3–90 seconds long).
3. (Optional) Add a caption, effects, or music.
4. Click Publish.