How do I publish a post on Facebook?

Learn how to create and schedule Facebook posts in Publish.

Publish allows you to schedule and publish posts to Facebook, ensuring they reach your audience at the right time.

How to Publish a Post on Facebook

1. Click Create New Post.
2. Select your Facebook Page from the list.
3. Enter your post text (max 63,206 characters, but best practice is under 200 words).
4. Attach images, GIFs, or videos (optional).
5. (Optional) Add hashtags and mentions (@pages).
6. Choose Post Now or Schedule for Later.
7. Click Publish.

Best Practices for Facebook Posting

• Use engaging visuals—posts with images or videos get more reach.
• Keep captions short—longer posts get less engagement.
• Encourage comments & shares to increase visibility.
• Post at peak times—afternoons and weekends generally perform best.