This guide provides media specifications and limitations for publishing on Instagram. Follow these guidelines to ensure your content meets platform requirements.
Limitations
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Cannot delete media posts through the API.
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No support for GIFs in page posts.
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Rate limit: 50 API-published posts in 24 hours.
Media Specifications
Images
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Format: JPEG
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File size: Up to 8MB
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Aspect ratio: 4:5 to 1.91:1
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Minimum width: 320 px, maximum width: 1440 px
Instagram Reels
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File type: MOV or MP4
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Frame rate: 23-60 FPS
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Duration: 3 seconds to 15 minutes
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File size: 1GB max
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Recommended aspect ratio: 9:16
Instagram Stories
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File type: MOV or MP4
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Frame rate: 23-60 FPS
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Duration: 3 to 60 seconds
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File size: 100MB max
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Recommended aspect ratio: 9:16