Key metrics
31.3%
Industry response rate
7.8%
Top Net Sentiment performer: Qatar
23.4%
Top performer in operational sentiment: UAE
DataEQ has published the inaugural GCC Banking Sentiment Index, in collaboration with KPMG, revealing how six of the region’s banking countries compare in the eyes of consumers on social media.
The report findings are based on an analysis of 4 million consumer posts on X (formerly Twitter) designed to quantify the experiences and sentiments of consumers within the GCC towards the region’s leading banks.
Saudi dominate GCC banking conversation
83.3%
of region's consumer share of voice on social media
Key findings include:
- Net Sentiment ranking of GCC countries
- Industry response rate and time breakdown
- Complaints and praise analysis
- Service channel analysis
- Reputational and operational sentiment review