---
title: Kenya Banking Sentiment Index 24'
description: DataEQ has released the 3rd annual Kenyan Banking Sentiment Index, benchmarking consumer sentiment on social media towards Kenya’s major retail banks.
image: https://dataeq.com/hubfs/kenya-banking-index-social-img.png
---

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# Kenya Banking Sentiment Index

2024

DataEQ has released the 3rd annual Kenyan Banking Sentiment Index, benchmarking consumer sentiment on social media towards Kenya’s major retail banks.

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![kenya-banking-index-cover-2](https://dataeq.com/hs-fs/hubfs/kenya-banking-index-cover-2.png?width=543&height=363&name=kenya-banking-index-cover-2.png "kenya-banking-index-cover-2")

**Industry** Net Sentiment:

16%

Top performer: **I&M Bank**

**72%**

Net Sentiment score

Industry operational Net Sentiment:

**-68%**

This year’s index tracked over 500 000 social media posts about Absa, Co-operative Bank, Diamond Trust Bank, Equity Bank, I&M Bank, Kenya Commercial Bank, NCBA Bank, Stanbic and Standard Chartered Bank between March 2023 and February 2024. For the second year in a row, the industry's overall Net Sentiment improved, increasing by 7.8 percentage points. 

Find out what is driving both good and bad customer experience/service towards Kenya's major banks and see what matters most to customers when choosing a bank.

 

I&M Bank topped the Net Sentiment rankings with a score that was

### 46pp\*

ahead of second place NCBA Bank.

\*percentage points

![Screenshot 2024-07-08 at 10.50.04](https://dataeq.com/hs-fs/hubfs/Screenshot%202024-07-08%20at%2010.50.04.png?width=600&height=309&name=Screenshot%202024-07-08%20at%2010.50.04.png)

![search-icon](https://dataeq.com/hubfs/search-icon.svg)

### **Discover the key factors **that are impacting public sentiment toward SA's leading metros.

 

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