Global platforms across MENA compete head-to-head with regional players, pushing services to invest in localised content, sports rights, and platform infrastructure.
Most negative topic: Speed or responsiveness of platform
-97%
Net Sentiment score
DataEQ analysed over 333 000 public posts about 6 streaming services across 6 countries, including: KSA, UAE, Oman, Bahrain, Qatar, Iraq, Jordan, Turkiye, Lebanon, Egypt, Kuwait, Morocco, Libya, Algeria, Iran, Israel and Yemen.
The report focusses on consumer perceptions of brand performance across several topics such as streaming content, platform speed, sports-related content and payments. The streaming services included are: Netflix, Disney+, Starzplay, Shahid, TOD TV and OSN,
Shahid topped the Net Sentiment rankings with a score of:
4%
outperforming the industry average by 9 percentage points.
Discover the key factors that are impacting consumer sentiment toward streaming services in the MENA region.
