--- title: "SA Insurance Sentiment Index: Governance Edition | DataEQ" description: SA's insurance industry is operating in a governance-scrutinised environment, where day-to-day service failures surface noteworthy conduct risk. image: https://dataeq.com/hubfs/sa-insurance-index-governance-edition-link-img.png --- [Skip to content](https://dataeq.com/resources/reports/south-africa-insurance-sentiment-index#main-content) [![DataEQ Logo](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=120&height=43&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://dataeq.com/) - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - Agentic AI Show submenu for Agentic AI - [AI Agent](https://dataeq.com/agentic-ai-agent) - [AI Agent Assessment](https://dataeq.com/agentic-ai-customer-service-assessment) - [What is DataEQ's AI Agent?](https://dataeq.com/what-is-the-dataeq-ai-agent) - [Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Open main navigation Close main navigation - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - Agentic AI Show submenu for Agentic AI - [AI Agent](https://dataeq.com/agentic-ai-agent) - [AI Agent Assessment](https://dataeq.com/agentic-ai-customer-service-assessment) - [What is DataEQ's AI Agent?](https://dataeq.com/what-is-the-dataeq-ai-agent) - [Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Request a demo # South African Insurance Sentiment Index #### Governance Edition 2026 South Africa's insurance industry is operating in a governance-scrutinised environment, where day-to-day service failures increasingly surface as conduct risk before they reach the regulator. Request report ![sa-insurance-index-governance-edition-landing-pg-img](https://dataeq.com/hs-fs/hubfs/sa-insurance-index-governance-edition-landing-pg-img.png?width=543&height=362&name=sa-insurance-index-governance-edition-landing-pg-img.png "sa-insurance-index-governance-edition-landing-pg-img") Average industry customer experience: 44% Operational (CX) Net Sentiment Operational Net Sentiment top performer: OUTsurance **81%** Operational (CX) Net Sentiment Proportion of conversation containing a conduct signal: **36%** Volume  This year’s Index traced over 1 100 000 public non-enterprise posts across X, Facebook and Hellopeter for the period 1 April 2025 - 31 March 2026, to determine SA’s best and worst insurers according to their customers. **Insurers featured**: 1Life Insurance, 1st For Women, Absa Insurance, Auto & General, Budget Insurance, Dialdirect, Discovery, Hollard, King Price, Liberty, Miway, Momentum, Naked Insurance, Old Mutual, OUTsurance, Pineapple Insurance, Sanlam, Santam ![sa-insurance-index-governance-edition-top-ranking-chart-3](https://dataeq.com/hubfs/sa-insurance-index-governance-edition-top-ranking-chart-3.svg) ### OUTsurance topped the customer experience Net Sentiment rankings customer experienceNet Sentiment Performance: **top 8 *(complete list of all 18 brands ranked in the full report)*** ![sa-insurance-index-governance-edition-ai-addressable-conversation-2](https://dataeq.com/hubfs/sa-insurance-index-governance-edition-ai-addressable-conversation-2.svg) ### 92% of public conversation was AI-addressable   PROPORTION OF PUBLIC CONVERSATION BY AUTOMATION SUITABILITY ![search-icon](https://dataeq.com/hubfs/search-icon.svg) ### **Discover the key factors** that are impacting customer sentiment toward SA's leading insurers   Request report UK Banking Sentiment Index  2024 SA Banking Sentiment Index  2024 PwC UAE Banking Sentiment Index  2024 UK Insurance: Consumer Duty Index  2024 Label your data with confidence and safety ![ISO IEC 270012022 Logo-1](https://dataeq.com/hubfs/ISO%20IEC%20270012022%20Logo-1.png) ![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg) ![popia-logo](https://dataeq.com/hubfs/popia-logo.svg) ![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg) ***About us*** [Our company](https://dataeq.com/about-us) [Contact us](https://dataeq.com/contact-us) ***More info*** [Careers](https://dataeq.com/careers) [News](https://dataeq.com/resources/news) ***Privacy*** [Privacy policy](https://dataeq.com/privacy) [Privacy policy UK](https://dataeq.com/privacy-uk) [Terms & conditions](https://dataeq.com/terms-and-conditions) ***Let's connect*** [contact@dataeq.com](mailto:contact@dataeq.com) ***Login*** [Analyse](https://analyse.dataeq.com/api/login) [Engage](https://engage.dataeq.com/) [![DataEQ\_Logo\_FOR USE ON LIGHT BACKGROUND.png (1)-1](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=100&height=35&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1")](https://dataeq.com/) Copyright © 2026, DataEQ