---
title: UK Insurance Sentiment Index
description: UK Insurance Index benchmarks consumer sentiment on social media towards 15 major insurers, with a particular focus on Consumer Duty related conversation
---

[Skip to content](https://dataeq.com/resources/reports/uk-insurance-sentiment-index/#main-content)

[![DataEQ Logo](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=120&height=43&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://dataeq.com/)

- [About](https://dataeq.com/about-us)
- Solutions
  
  Show submenu for Solutions 
  
    - [Marketing](https://dataeq.com/solutions/marketing)
    - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk)
    - [Customer Experience](https://dataeq.com/solutions/customer-experience)
    - [Customer Service](https://dataeq.com/solutions/customer-service)
- Resources
  
  Show submenu for Resources 
  
    - [Reports](https://dataeq.com/resources/reports)
    - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports)
    - [Case Studies](https://dataeq.com/resources/case-studies)
    - [News](https://dataeq.com/resources/news)
    - [Knowledge Base](https://dataeq.com/knowledge-base)
- [Consulting](https://dataeq.com/consulting)
- [Careers](https://dataeq.com/careers)

Open main navigation

Close main navigation

- [About](https://dataeq.com/about-us)
- Solutions
  
  Show submenu for Solutions 
  
    - [Marketing](https://dataeq.com/solutions/marketing)
    - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk)
    - [Customer Experience](https://dataeq.com/solutions/customer-experience)
    - [Customer Service](https://dataeq.com/solutions/customer-service)
- Resources
  
  Show submenu for Resources 
  
    - [Reports](https://dataeq.com/resources/reports)
    - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports)
    - [Case Studies](https://dataeq.com/resources/case-studies)
    - [News](https://dataeq.com/resources/news)
    - [Knowledge Base](https://dataeq.com/knowledge-base)
- [Consulting](https://dataeq.com/consulting)
- [Careers](https://dataeq.com/careers)

 Request a demo

![uk-insurance-index-pwc-dataeq-landing-page-img](https://dataeq.com/hs-fs/hubfs/uk-insurance-index-pwc-dataeq-landing-page-img.jpg?width=900&height=692&name=uk-insurance-index-pwc-dataeq-landing-page-img.jpg "uk-insurance-index-pwc-dataeq-landing-page-img")

# UK Insurance Sentiment Index 

#### 2024

![Request report](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25676464/interactive-101324181203.png)

## Key metrics

## **-24.3%**

Industry Net Sentiment

## **-80.3%**

Consumer Duty Net Sentiment

## **43.4%**

Industry response rate

### For the second consecutive year, DataEQ and PwC have collaborated to benchmark consumer sentiment on social media amongst 15 of the country’s major insurer

Given the new regulations that have recently come into effect, this latest report is presented with a special focus on the role that social media data can play in Consumer Duty compliance within the United Kingdom’s insurance industry. 

By mapping consumer conversation against the Consumer Duty outcomes and analysing the key drivers of customer satisfaction and frustration, the study aims to ascertain whether UK insurers are meeting expectations of customer service and market conduct on social media.

![Screenshot 2024-04-24 at 09.58.32](https://dataeq.com/hs-fs/hubfs/Screenshot%202024-04-24%20at%2009.58.32.png?width=562&height=632&name=Screenshot%202024-04-24%20at%2009.58.32.png "Screenshot 2024-04-24 at 09.58.32")

## **6 out of 10 mentions**

## on social media referenced a potential Consumer Duty theme 

 

## Report delves into:

- Net Sentiment performance (overall, reputational and operational)
- The prevalence of Consumer Duty conversation on social media 
- Customer experience 
- Customer service (response rate and time)
- Service channel performance

## For more information on what factors are driving customer experience & service towards the UK's leading insurers – download the full report

![Request report](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25676464/interactive-101324181203.png)

---

###### [View full report library](https://dataeq.com/reports)

---

Label your data with confidence and safety

![ISO IEC 270012022 Logo-1](https://dataeq.com/hubfs/ISO%20IEC%20270012022%20Logo-1.png)

![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg)

![popia-logo](https://dataeq.com/hubfs/popia-logo.svg)

![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg)

***About us***

[Our company](https://dataeq.com/about-us)

[Contact us](https://dataeq.com/contact-us)

***More info***

[Careers](https://dataeq.com/careers)

[News](https://dataeq.com/resources/news)

***Privacy***

[Privacy policy](https://dataeq.com/privacy)

[Privacy policy UK](https://dataeq.com/privacy-uk)

[Terms & conditions](https://dataeq.com/terms-and-conditions)

***Let's connect***

[contact@dataeq.com](mailto:contact@dataeq.com)

<https://za.linkedin.com/company/dataeq> <https://www.facebook.com/DataEQofficial/> <https://x.com/DataEQ> <https://www.instagram.com/data_eq/>

***Login***

[Analyse](https://analyse.dataeq.com/api/login)

[Engage](https://engage.dataeq.com/)

[![DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=100&height=35&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1")](https://dataeq.com/)

Copyright © 2026, DataEQ