--- title: "Glossary: Analyse Platform Terminology" description: Discover key terms used in DataEQ’s Analyse platform, including dashboards, filters, sentiment, drill downs, and topic wheels. This glossary helps users navigate features and extract insights confidently. --- [Skip to content](https://dataeq.com/knowledge-base/glossary-analyse-platform-terminology#main-content) [![](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=200&height=150&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://www.dataeq.com) Open main navigation Close main navigation - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://dataeq.com/knowledge-base) 2. [Glossaries](https://dataeq.com/knowledge-base/glossaries) # Glossary: Analyse Platform Terminology ## This glossary covers essential and advanced terminology used in the Analyse platform, designed to help users understand platform functionality, navigate data confidently, and build meaningful insights from online customer conversations. ### **Dashboard** A visual workspace for analysing your data. Dashboards consist of customisable **sections** and **metrics** and can be created, edited, or duplicated to track performance trends and customer insights. --- ### **Section** A segment within a dashboard that houses a group of metrics. Sections can have individual filters, making them ideal for comparing different data segments within the same dashboard. --- ### **Metric** A visualisation of a specific dataset. Metrics include bar charts, pie charts, word clouds, tables, topic wheels, and sentiment graphs. --- ### **Drill Down** An interactive filter that lets users segment a section dynamically—e.g., toggle between brands, topics, or time periods—without altering the dashboard’s master filters. --- ### **Filter** Tools to narrow down your data by: - **General Tab**: Date, sentiment, language, region. - **Content Tab**: Keywords, phrases, exclusions (-word), wildcard search (custom\*). - **Platform Tab**: Social network, author type, media presence. - **Tags Tab**: Custom or system-generated tags. --- ### **Saved Filters** Saved combinations of filters that can be applied across dashboards or mentions panels. Useful for standardising views across teams or recurring reports. --- ### **Mention** An individual unit of online conversation captured from platforms like social media, news, or forums. Each mention includes metadata (timestamp, source, author, sentiment). --- ### **Sentiment** Classifies a mention’s tone: - **Positive**: Praise or satisfaction - **Neutral**: Informational or emotionless - **Negative**: Criticism or complaints --- ### **Priority Tag (RPCS)** System tags that reflect urgency: - **Risk**: Threats to brand reputation. - **Purchase**: Sales leads or intent. - **Cancel**: Indicators of churn or dissatisfaction. - **Service**: Customer support requests. --- ### **Tag** Custom or default labels that allow you to organise mentions by campaign, theme, or use case. Can be applied individually or in bulk. --- ### **Topic Wheel** A radial visualisation of parent and child topics in conversation. Helps identify key themes and their subcategories at a glance. --- ### **Topic Tree** The hierarchical structure that governs topic tagging in Analyse. Can be standardised across industries or customised per client. --- ### **Topic Co-Occurrence** A visual matrix showing how frequently different topics appear together in the same mention. Helps surface compound issues or related concerns. --- ### **Comparison Matrix** Tool to benchmark sentiment, topics, or volume across brands, time periods, or campaigns side-by-side. --- ### **Author** The individual or organisation responsible for a mention. Author metadata includes handle, platform, influence score, and engagement data. --- ### **Author Panel** Displays all mentions, sentiment breakdown, and engagement metrics related to a specific author. Helpful for influencer identification or complaint resolution. --- ### **Engagement Metric** Tracks replies, shares, or retweets related to a mention. Used to determine the visibility and impact of specific conversations. Likes and reactions are currently not included in Engagement in Analyse. --- ### **Influence Score** Measures an author's potential reach or impact, based on follower count or site authority. High-influence authors are weighted more heavily in risk and reputation analysis. --- ### **Alert** A customisable notification triggered by volume spikes, sentiment shifts, or high-priority mentions. Delivered via email, Slack, or in-app. --- ### **Verified** Indicates a data point has been quality-checked and confirmed by EQEngine. Applies to sentiment, relevance, and classification fields. --- ### **Volume** The number of mentions captured for a brand, topic, or time range. Often the starting point for time-series analysis and trend detection. --- ### **Volume Limit** The monthly quota of mentions available per client account. Volume overages can temporarily restrict dashboard access or trigger upgrade discussions. --- ### **Opportunity-to-See (OTS)** A proxy for reach based on the number of followers (for social) or domain traffic (for news). Aggregated OTS gives a potential audience size for a campaign or crisis. --- ### **Rewind** An internal data recovery tool used by DataEQ staff to backfill historical mentions. Useful when tracking unmonitored keywords retroactively (not visible to clients). --- ### **Root Brand** The primary entity being tracked in Analyse. All mentions and sub-brands nest under the root brand. Sentiment is always measured relative to the root. --- ### **Sub-Brand** Secondary topic or brand under a root brand. Used to categorise mentions, e.g., under product lines, spokespersons, or campaigns. --- ### **Source** The platform or domain where the mention originated—e.g., Twitter, Facebook, News24, Reddit. --- ### **Trash** Where irrelevant or off-topic mentions are hidden. Automatically managed via tagging rules or sentiment verification. Trashed mentions are deleted after 30 days. --- ### **Profile Authorisation** The process of connecting a brand’s social accounts (e.g., Facebook, Instagram) to enable data collection, especially private message tracking. --- ### **Private Mentions** Content such as direct messages (DMs) that are only captured if profile authorisation is active. These are useful for service performance analysis but are not public-facing. --- ### **Data Source** Describes the type of mention origin: owned (brand pages), earned (media, customer posts), or shared (retweets, shares). --- ### **Word Cloud** A metric that shows top recurring words in a dataset, scaled by frequency. Useful for surfacing emerging terms or dominant themes. --- ### **Export** Mentions, dashboards, or metrics can be downloaded as: - **CSV** for raw data - **PNG/PDF** for presentation visuals Exports are customisable based on filters applied. --- ### **Email Reports** Automated or ad-hoc email notifications that share dashboard snapshots or updates with selected recipients. --- ### **Setup Panel** Where users can manage tags, authorisations, user access, volume alerts, and notifications. --- ### **Notifications** Custom triggers for internal use that monitor thresholds like crowd usage, volume breaches, or tag saturation. These are typically not visible to clients but can be requested. --- ### **Custom Dashboard Category** Organisational folders that help group dashboards by department, goal, or project. Improves navigation and team workflow. --- ### **Drill Down Menu** Found in dashboard sections—allows interactive sorting by sentiment, brand, topic, or date without changing filters globally. --- ### Interaction An interaction consists of a mention (post) or set of mentions (posts) from a consumer, followed by a reply or set of replies from a brand. (within a conversation) To keep track of different interactions, a new interaction is formed in the following scenarios: - If the consumer posts again, after the brand reply, this starts a new interaction. - If there is a gap of more than 14 days between posts from the consumer or brand - If the author switches between private and public communication --- ### Interaction ID An Interaction ID is a unique identifier assigned to an interaction. --- ### Response time Response time refers to the amount of time it takes for a brand to respond to a customer's inquiry or message on a serviceable social media platform, such as Facebook, Twitter, HelloPeter or Instagram.  --- ### Response time (working hours) Response Time (during working hours) refers to the amount of time it takes for a brand to respond to a customer's inquiry or message on a serviceable social media platforms, while taking in to account their scheduled work hours. To measure the response time during working hours, a timer is started at the beginning of the interaction, paused outside of work hours, and resumed during the next scheduled work hours until the end of the interaction. --- - [Analyse](https://dataeq.com/knowledge-base/analyse#main-content) - [Metrics and Drill Downs](https://dataeq.com/knowledge-base/analyse#metrics-and-drill-downs) - [Exploring Authors](https://dataeq.com/knowledge-base/analyse#exploring-authors) - [Alerts and Notifications](https://dataeq.com/knowledge-base/analyse#alerts-and-notifications) - [The Reports Panel](https://dataeq.com/knowledge-base/analyse#the-reports-panel) - [Getting Started on Analyse](https://dataeq.com/knowledge-base/analyse#getting-started-on-analyse) - [Visualising Conversation Topics](https://dataeq.com/knowledge-base/analyse#visualising-conversation-topics) - [Mentions Panel](https://dataeq.com/knowledge-base/analyse#mentions-panel) - [Labelling Data](https://dataeq.com/knowledge-base/analyse#labelling-data) - [Filtering and Analysing Data](https://dataeq.com/knowledge-base/analyse#filtering-and-analysing-data) - [Engage](https://dataeq.com/knowledge-base/engage#main-content) - [User Roles & Permissions](https://dataeq.com/knowledge-base/engage#user-roles-permissions) - [Reporting and Analytics](https://dataeq.com/knowledge-base/engage#reporting-and-analytics) - [Additional Features](https://dataeq.com/knowledge-base/engage#additional-features) - [Tips & Troubleshooting](https://dataeq.com/knowledge-base/engage#tips-troubleshooting) - [Ticket Management](https://dataeq.com/knowledge-base/engage#ticket-management) - [Getting Started](https://dataeq.com/knowledge-base/engage#getting-started) - [Working with Tickets](https://dataeq.com/knowledge-base/engage#working-with-tickets) - [Publish](https://dataeq.com/knowledge-base/publish#main-content) - [Multi-Platform Publishing](https://dataeq.com/knowledge-base/publish#multi-platform-publishing) - [Getting Started with Publish](https://dataeq.com/knowledge-base/publish#getting-started-with-publish) - [Creating and Managing Content](https://dataeq.com/knowledge-base/publish#creating-and-managing-content) - [Campaigns and the Content Calendar](https://dataeq.com/knowledge-base/publish#campaigns-and-the-content-calendar) - [Approval Workflows](https://dataeq.com/knowledge-base/publish#approval-workflows) - [Reporting & Logs](https://dataeq.com/knowledge-base/publish#reporting-logs) - [Glossaries](https://dataeq.com/knowledge-base/glossaries) - [Data Source Information](https://dataeq.com/knowledge-base/data-source-information#main-content) - [What can we collect?](https://dataeq.com/knowledge-base/data-source-information#what-can-we-collect) - [Platform FAQs](https://dataeq.com/knowledge-base/data-source-information#platform-faqs) [![Chill listening crop-3](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=90&height=32&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "Chill listening crop-3")](https://25676464.hs-sites-eu1.com/) Copyright © 2025, DataEQ