How do author handles and names work in Analyse?

Understand how Analyse displays and uses author information for social listening.

Understanding Author Handles and Names

1. Author Handle (Username)

• The unique identifier assigned to a user on a platform (e.g., @username on Twitter).
• Used for mentions, replies, and tracking specific users.

2. Display Name

• The name the author chooses to display on their profile.
• May not be unique and can change over time.

Why Author Information Matters

• Helps identify influential users and track conversations.
• Enables precise filtering and sorting of mentions.
• Supports customer service by recognising repeat users.

Common Use Cases

• Tracking high-profile individuals discussing your brand.
• Differentiating between users with similar display names.
• Filtering mentions based on author credibility.