---
title: How do I add UTM links to track post performance?
description: Learn how to add UTM tracking links to your posts for better performance measurement.
---

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# How do I add UTM links to track post performance?

## Learn how to add UTM tracking links to your posts for better performance measurement.

**UTM parameters** help track the effectiveness of social media campaigns by adding **tracking codes** to links. Publish allows you to **add UTMs** to posts to measure engagement and conversions.

---

#### **How to Add a UTM Link to a Post**

**Step 1: Open the Post Editor**

- Click **Create New Post**.
- Enter your **post text** and add a **link**.

**Step 2: Add UTM Parameters**

- Click **Add UTM Tracking.**
- Enter UTM details: 
    - **Campaign Name:** Name of the marketing campaign.
    - **Source:** Where the traffic is coming from (e.g., Facebook, Twitter).
    - **Medium:** Type of channel (e.g., organic, paid, CPC).
    - **Term (optional):** Keywords for paid ads.
- Click **Generate UTM Link**—the system will append tracking parameters to the URL.
- Click **Save** to apply the UTM link to your post.

---

#### **How to View UTM Data in Analytics**

- Open **Google Analytics** or any tracking tool.
- Go to **Acquisition → Campaigns** to see UTM-driven traffic.
- Filter by **campaign name, source, or medium** to analyze performance.

**Tip:** UTMs help **track which social platforms drive the most engagement**.

---

#### **Best Practices for Using UTM Links**

- **Use consistent naming conventions** for easy tracking.
- **Test links before posting** to ensure they redirect correctly.
- **Shorten long UTM links** using URL shorteners (e.g., Bitly).
- **Monitor UTM analytics** to refine your social media strategy.

---

#### **Troubleshooting UTM Issues**

1. **Issue: “My UTM link isn’t tracking clicks.”** 
     1. Ensure that **Google Analytics is correctly set up**.
     2. Confirm that **UTM parameters are correctly formatted**.
2. **Issue: “The UTM generator isn’t working.”** 
     1. Refresh the **Publish editor** and try again.

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