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      How do I add UTM links to track post performance?

      Learn how to add UTM tracking links to your posts for better performance measurement.

      UTM parameters help track the effectiveness of social media campaigns by adding tracking codes to links. Publish allows you to add UTMs to posts to measure engagement and conversions.

      How to Add a UTM Link to a Post

      Step 1: Open the Post Editor

      • Click Create New Post.

      • Enter your post text and add a link.

      Step 2: Add UTM Parameters

      • Click Add UTM Tracking.
      • Enter UTM details:
        • Campaign Name: Name of the marketing campaign.
        • Source: Where the traffic is coming from (e.g., Facebook, Twitter).
        • Medium: Type of channel (e.g., organic, paid, CPC).
        • Term (optional): Keywords for paid ads.
      • Click Generate UTM Link—the system will append tracking parameters to the URL.
      • Click Save to apply the UTM link to your post.

      How to View UTM Data in Analytics

      • Open Google Analytics or any tracking tool.
      • Go to Acquisition → Campaigns to see UTM-driven traffic.
      • Filter by campaign name, source, or medium to analyze performance.

      Tip: UTMs help track which social platforms drive the most engagement.

      Best Practices for Using UTM Links

      • Use consistent naming conventions for easy tracking.
      • Test links before posting to ensure they redirect correctly.
      • Shorten long UTM links using URL shorteners (e.g., Bitly).
      • Monitor UTM analytics to refine your social media strategy.

      Troubleshooting UTM Issues

      1. Issue: “My UTM link isn’t tracking clicks.”
        1. Ensure that Google Analytics is correctly set up.
        2. Confirm that UTM parameters are correctly formatted.
      2. Issue: “The UTM generator isn’t working.”
        1. Refresh the Publish editor and try again.