Multi-Platform Publishing
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      How do I publish a post on Instagram?

      Learn how to create, schedule, and optimize Instagram posts using Publish.

      Publish allows you to schedule and publish posts to Instagram, ensuring your content is visually engaging and on-brand.

      How to Publish a Post on Instagram

      1. Click Create New Post.
      2. Select your Instagram Business Profile from the list.
      3. Enter your caption (max 2,200 characters, but best practice is under 125 characters).
      4. Attach an image or video (required for Instagram posts).
      5. (Optional) Add hashtags and mentions (@usernames).
      6. Choose Post Now or Schedule for Later.
      7. Click Publish.

      Best Practices for Instagram Posting

      • Use high-quality images (minimum 1080x1080 px).
      • Post engaging captions—ask questions to drive interaction.
      • Use 5-10 relevant hashtags for better reach.
      • Post at peak engagement times (morning and evening work best).