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How do I schedule a post for publishing?

Learn how to schedule posts in Publish to maintain a consistent content strategy.

In this guide, we'll look at how to schedule a post in publish

Go to engage.dataeq.com

1. Click "Publishing"

Navigate to the "Publishing" section.
Click 'Publishing'

2. Click "Create post"

Select a date and time and click on the create post option
Click 'Create post'

3. Click "Select a campaign"

Click on select a campaign to bring up all of your created campaigns
Click 'Select a campaign'

4. Select a campaign

Choose the relevant campaign from the dropdown
Select a campaign

5. Add a profile

Include all of the relevant social media profiles you'd like to publish your post to by adding them from the list.
Add a profile

6. Date and time

Confirm the exact date and time that the post need to be published.
Date and time

7. Caption

Add your caption to the text bar
Caption

8. Drop media

Drag and drop the required media or
Drop media

9. Asset library

access the asset library.
Asset library

10. Click "Create UTM link"

To generate a UTM link for tracking purposes click on the create UTM link option
Click 'Create UTM link'

11. Complete fields

Complete all of the fields as required
Complete fields

12. Tags

To add tags to your post for further analysis, type them in the tag bar at the bottom.
Tags

13. Post preview

You can preview what your post will look like by selecting an applicable platform
Post preview

14. Click "Mobile"

And what it'll look like on a specific device
Click 'Mobile'

15. Click "Save as draft"

Finally, either save & schedule the post or save it as a draft that you can return to later.
Click 'Save as draft'
For further information on publishing content, please read our guides or contact your account manager

Scheduling posts in Publish allows you to plan content in advance, ensuring a consistent posting schedule without manual publishing.

How to Schedule a Post in Publish

Step 1: Create a New Post

  • Click the Publisher icon in the bottom-right corner.

  • Click Create New Post.

  • Select the social media profiles where the post will be published.

  • Enter your post text and add any hashtags, mentions, or links.

  • (Optional) Attach media (images, videos, or GIFs).

Step 2: Select a Publishing Date & Time

  • Click on Schedule Post.
  • Choose a date and time for the post to be published.
  • Click Confirm Schedule to save.

Tip: The scheduled post will move to the Scheduled queue, where you can edit or reschedule if needed.

How to View and Manage Scheduled Posts

  1. Click on Content Calendar in the navigation menu.
  2. Locate the scheduled post in the calendar view.
  3. Click the post to edit, reschedule, or delete before it goes live.

Best Practices for Scheduling Posts

  • Schedule posts in advance to maintain consistency.
  • Avoid last-minute changes by finalising content before scheduling.
  • Review scheduled posts regularly to align with campaign updates.
  • Use optimal posting times based on audience engagement insights.

Troubleshooting Scheduling Issues

  1. Issue: “My scheduled post didn’t go live.”
    1. Ensure the correct date and time were selected.
    2. Check if the social media profile is authorised in Publish.
  2. Issue: “I need to reschedule a post.”
    1. Click on the post in Content Calendar and adjust the time.