How do I use the Comparison Matrix in Analyse?

Compare multiple datasets side by side to find key differences and trends.

How to Access and Use the Comparison Matrix

1. Open the Comparison Matrix

• Navigate to the Trends tab.
• Select Comparison Matrix from the available visualisations.

2. Set Up Your Comparison Criteria

• Choose the datasets to compare (e.g., two time periods, different brands, or campaign-related mentions).
• Select key metrics such as mention volume, sentiment, engagement, and topic trends.

3. Analyzing the Results

• View differences in sentiment distribution across datasets.
• Identify which dataset has the highest engagement or brand mentions.
• Spot emerging trends by comparing topic frequencies over time.

Why the Comparison Matrix Matters

• Helps benchmark performance across different time frames or competitors.
• Provides a structured way to analyse multiple datasets at once.
• Enables quick identification of key changes and trends.

Common Use Cases

• Comparing brand performance before and after a marketing campaign.
• Benchmarking against competitors based on sentiment and mention volume.
• Analysing shifts in public perception over different time periods.