How do I use Topic Co-Occurrence views?

Discover how different topics appear together in conversations.

How to Access the Topic Co-Occurrence View

1. Open the Topic Co-Occurrence Analysis

• Navigate to the Themes tab.
• Select Topic Co-Occurrence from the visualisation options.

2. Interpret the Topic Co-Occurrence Map

• Each node represents a topic, and connecting lines indicate co-occurrence with other topics.
• Stronger connections mean topics frequently appear together in the same mentions.
• Hover over a topic to see related terms and their frequencies.

3. Filtering and Refining Data

• Apply date filters to analyse co-occurrence trends over time.
• Filter by sentiment to explore how topic relationships change in positive or negative discussions.

Why Topic Co-Occurrence Matters

• Helps uncover hidden connections between discussion themes.
• Reveals how issues are linked in customer conversations.
• Aids in identifying complex brand perception patterns.

Common Use Cases

• Understanding how brand perception links to different customer concerns.
• Identifying frequently mentioned product features in discussions.
• Detecting associations between industry trends and consumer sentiment.