Learn how Analyse assigns sentiment and priority labels to mentions and how you can use them.
Understanding Sentiment Labels
Mentions are assigned one of three sentiment categories:
- Positive – Mentions expressing a favorable opinion.
- Neutral – Mentions with no strong positive or negative sentiment.
- Negative – Mentions indicating criticism or dissatisfaction.
How Sentiment is Determined
- Sentiment is assigned using a combination of AI-driven analysis and human verification.
- You can manually adjust sentiment if needed by selecting a mention and changing its sentiment label.
Understanding Priority Labels
Priority labels help identify mentions that require immediate attention. Analyse assigns priority levels based on factors such as keywords, engagement, and author influence.
Priority Levels
- High Priority – Critical mentions that need urgent action (e.g., brand crises, viral complaints).
- Medium Priority – Important but non-urgent mentions (e.g., common customer issues).
- Low Priority – General mentions that don’t require immediate response.
Customizing Priority Labels
- You can adjust priority levels manually to fit your business needs.
- High-priority mentions can be filtered for faster response times.
Common Use Cases
- Crisis Management – Detecting and responding to negative, high-priority mentions.
- Customer Support – Prioritising urgent customer complaints for immediate action.
- Brand Health Monitoring – Tracking sentiment trends over time.