---
title: How do sentiment and priority labels work in Analyse?
description: Learn how Analyse assigns sentiment and priority labels to mentions and how you can use them.
---

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# How do sentiment and priority labels work in Analyse?

## Learn how Analyse assigns sentiment and priority labels to mentions and how you can use them.

### **Understanding Sentiment Labels**

Mentions are assigned one of three sentiment categories:

- **Positive** – Mentions expressing a favourable opinion.
- **Neutral** – Mentions with no strong positive or negative sentiment.
- **Negative** – Mentions indicating criticism or dissatisfaction.

#### **How Sentiment is Determined**

- Sentiment is assigned using a combination of AI-driven analysis and human verification.

---

### **Understanding Priority Labels**

Priority labels help identify mentions that require immediate attention. Analyse assigns priority levels based on factors such as keywords, engagement, and author influence.

#### **Priority Levels**

- **High Priority** – Critical mentions that need urgent action (e.g., brand crises, viral complaints).
- **Medium Priority** – Important but non-urgent mentions (e.g., common customer issues).
- **Low Priority** – General mentions that don’t require immediate response.

#### **Customising Priority Labels**

- High-priority mentions can be filtered for faster response times.

---

### **Common Use Cases**

- **Crisis Management** – Detecting and responding to negative, high-priority mentions.
- **Customer Support** – Prioritising urgent customer complaints for immediate action.
- **Brand Health Monitoring** – Tracking sentiment trends over time.

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