Understanding TikTok Data Limitations
Learn what TikTok data is accessible in Analyse and what restrictions apply due to platform and API constraints. TikTok provides a rapidly growing source of brand and customer interaction. However, due to its evolving API and privacy regulations, data access remains limited. This article outlines what is and isn’t available for TikTok in Analyse.
What TikTok Data Is Available?
If your owned Business TikTok account is properly connected and authorised, Analyse supports:
- Mentions of your brand in public post captions or comments
- Comments on your own posts
- Post metadata, including like counts, comment counts, and publish dates
- Owned post content and video thumbnails (where permitted by API)
TikTok data in Analyse is mostly focused on public, brand-related interactions. Only owned accounts and their related engagement are supported.
What TikTok Data Is Not Available?
TikTok has significant data access restrictions. Analyse cannot ingest:
- Content from personal or unverified creator accounts (unless authorised and public)
- Private or deleted videos
- Mentions in Stories, Reels, or DMs
- Hashtag tracking, unless combined with a brand mention in the caption
- Engagement data for competitor accounts
Best Practices for TikTok Integration
- Connect official brand-managed TikTok accounts to unlock access to public comments and analytics
- Combine TikTok analysis with other platforms (Instagram, Twitter) for campaign-level insights
- Track @handle mentions in captions for accurate brand visibility
- Reauthorise accounts periodically to maintain access