--- title: Understanding TikTok Data Limitations description: Learn what TikTok data is available in Analyse, including owned post comments and brand mentions, and what’s restricted—such as Stories, DMs, private accounts, and hashtag-only posts. --- [Skip to content](https://dataeq.com/knowledge-base/understanding-tiktok-data-limitations#main-content) [![](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=200&height=150&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://www.dataeq.com) Open main navigation Close main navigation - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://dataeq.com/knowledge-base) 2. [Data Source Information](https://dataeq.com/knowledge-base/data-source-information) 3. [What can we collect?](https://dataeq.com/knowledge-base/data-source-information#what-can-we-collect) # Understanding TikTok Data Limitations ## Learn what TikTok data is accessible in Analyse and what restrictions apply due to platform and API constraints. TikTok provides a rapidly growing source of brand and customer interaction. However, due to its evolving API and privacy regulations, data access remains limited. This article outlines what is and isn’t available for TikTok in Analyse. ### **What TikTok Data Is Available?** If your **owned Business TikTok account** is properly connected and authorised, Analyse supports: - **Mentions** of your brand in **public post captions or comments** - **Comments** on your own posts - **Post metadata**, including like counts, comment counts, and publish dates - **Owned post content** and video thumbnails (where permitted by API) TikTok data in Analyse is mostly focused on *public, brand-related interactions*. Only owned accounts and their related engagement are supported. --- ### **What TikTok Data Is Not Available?** TikTok has significant data access restrictions. Analyse cannot ingest: - **Content from personal or unverified creator accounts** (unless authorised and public) - **Private or deleted videos** - **Mentions in Stories, Reels, or DMs** - **Hashtag tracking**, unless combined with a brand mention in the caption - **Engagement data for competitor accounts** --- ### **Best Practices for TikTok Integration** - Connect **official brand-managed TikTok accounts** to unlock access to public comments and analytics - Combine TikTok analysis with other platforms (Instagram, Twitter) for campaign-level insights - Track **@handle mentions** in captions for accurate brand visibility - Reauthorise accounts periodically to maintain access - [Analyse](https://dataeq.com/knowledge-base/analyse#main-content) - [Metrics and Drill Downs](https://dataeq.com/knowledge-base/analyse#metrics-and-drill-downs) - [Exploring Authors](https://dataeq.com/knowledge-base/analyse#exploring-authors) - [Alerts and Notifications](https://dataeq.com/knowledge-base/analyse#alerts-and-notifications) - [The Reports Panel](https://dataeq.com/knowledge-base/analyse#the-reports-panel) - [Getting Started on Analyse](https://dataeq.com/knowledge-base/analyse#getting-started-on-analyse) - [Visualising Conversation Topics](https://dataeq.com/knowledge-base/analyse#visualising-conversation-topics) - [Mentions Panel](https://dataeq.com/knowledge-base/analyse#mentions-panel) - [Labelling Data](https://dataeq.com/knowledge-base/analyse#labelling-data) - [Filtering and Analysing Data](https://dataeq.com/knowledge-base/analyse#filtering-and-analysing-data) - [Engage](https://dataeq.com/knowledge-base/engage#main-content) - [User Roles & Permissions](https://dataeq.com/knowledge-base/engage#user-roles-permissions) - [Reporting and Analytics](https://dataeq.com/knowledge-base/engage#reporting-and-analytics) - [Additional Features](https://dataeq.com/knowledge-base/engage#additional-features) - [Tips & Troubleshooting](https://dataeq.com/knowledge-base/engage#tips-troubleshooting) - [Ticket Management](https://dataeq.com/knowledge-base/engage#ticket-management) - [Getting Started](https://dataeq.com/knowledge-base/engage#getting-started) - [Working with Tickets](https://dataeq.com/knowledge-base/engage#working-with-tickets) - [Publish](https://dataeq.com/knowledge-base/publish#main-content) - [Multi-Platform Publishing](https://dataeq.com/knowledge-base/publish#multi-platform-publishing) - [Getting Started with Publish](https://dataeq.com/knowledge-base/publish#getting-started-with-publish) - [Creating and Managing Content](https://dataeq.com/knowledge-base/publish#creating-and-managing-content) - [Campaigns and the Content Calendar](https://dataeq.com/knowledge-base/publish#campaigns-and-the-content-calendar) - [Approval Workflows](https://dataeq.com/knowledge-base/publish#approval-workflows) - [Reporting & Logs](https://dataeq.com/knowledge-base/publish#reporting-logs) - [Glossaries](https://dataeq.com/knowledge-base/glossaries) - [Data Source Information](https://dataeq.com/knowledge-base/data-source-information#main-content) - [What can we collect?](https://dataeq.com/knowledge-base/data-source-information#what-can-we-collect) - [Platform FAQs](https://dataeq.com/knowledge-base/data-source-information#platform-faqs) [![Chill listening crop-3](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=90&height=32&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "Chill listening crop-3")](https://25676464.hs-sites-eu1.com/) Copyright © 2025, DataEQ