To collect and analyse Facebook and Instagram data in Analyse, you need to authorise specific permissions. Here’s what they are and why they matter.
Why do I need to authorise my profile?
To collect data from Facebook, an authenticated token must be generated by a page administrator. This authentication allows DataEQ to access the necessary data through the Facebook API.
Why do I need to enable all of the permissions?
Facebook’s API changes frequently, and DataEQ retrieves all available permissions to ensure uninterrupted data collection. However, only the permissions relevant to Analyse and Engage are actively used. This ensures that no critical data is lost if Facebook updates its API.
What permissions are required and why?
The following permissions are linked to the pages or profiles you manage:
|
Permission |
Purpose |
|
Manage ads for ad accounts |
Allows tracking of ads created for authenticated pages. |
|
Create and manage ads |
Not used – DataEQ does not support ad management. |
|
Access profile and posts from Instagram |
Enables viewing of Instagram Business accounts linked to a Facebook page. |
|
Access Instagram insights |
Allows collection of insights from Instagram Business accounts. |
|
Manage Instagram comments |
Enables tracking of comments on Instagram profiles linked to a Facebook page. |
|
Show a list of managed Pages |
Lists all managed pages for easier authentication of multiple pages. |
|
Manage account settings & webhooks |
Webhooks allow real-time data retrieval (privacy settings management is not supported). |
|
Manage and access Page conversations on Messenger |
Enables tracking of direct messages in Engage or for clients who opt-in for Analyse DM tracking. |
|
Read content posted on the Page |
Tracks admin-posted content. |
|
Read user content on your Page |
Tracks user-generated content on the Page. |
|
Manage comments on your Page |
Allows hiding or deleting comments (only applicable to Engage clients). |
|
Create and manage content on your Page |
Enables post publishing (post scheduling is not supported). |
What historical data is available?
Facebook: Limited to “top posts”, as defined by Facebook.
Instagram: Some historical data is available for authorised pages.
Data source and tracking capabilities
- Owned pages: Full real-time tracking of brand posts, comments, and user-generated content (requires authentication).
- Direct messages: Tracked if authentication is provided.
- Facebook ads (“dark posts”): Tracked if authentication is provided.
- Competitor pages: Limited tracking of public posts (data may be incomplete).
- Restrictions: No tracking of personal profiles or content restricted by users.
- Owned profiles: Requires authentication.
- @Mentions of owned profiles: Tracked with authentication.
- Influencers: Can be tracked if they have a business profile linked to Facebook.
- Competitor profiles: Cannot be tracked without authentication.
- Hashtag tracking: Not supported due to incomplete and timestamp-free data.
For more information on Facebook permissions and how to authenticate your account, please contact support@dataeq.com.