--- title: Why do I need to authorise a profile in Analyse? description: Learn how to authorise social media profiles in Analyse to enable data collection and private message tracking. --- [Skip to content](https://dataeq.com/knowledge-base/why-do-i-need-to-authorise-a-profile-in-analyse#main-content) [![](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=200&height=150&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://www.dataeq.com) Open main navigation Close main navigation - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://dataeq.com/knowledge-base) 2. [Analyse](https://dataeq.com/knowledge-base/analyse) 3. [Getting Started on Analyse](https://dataeq.com/knowledge-base/analyse#getting-started-on-analyse) # Why do I need to authorise a profile in Analyse? ## Learn how to authorise social media profiles in Analyse to enable data collection and private message tracking. Authorising a profile in Analyse allows the platform to **collect private messages (DMs), track owned social media accounts, and improve data accuracy**. This is especially useful for **customer service teams** that need to respond to direct inquiries. --- ### **Why Do You Need to Authorise a Profile?** - To **collect direct messages (DMs) and private comments** (available only with authorisation). - To **track your own brand’s social media accounts more effectively**. - To **ensure compliance** with social media platform policies for data collection. --- ### **How to Authorise a Social Media Profile** **Step 1: Log in to Analyse** - Go to[**https://analyse.dataeq.com**](https://analyse.dataeq.com/) and log in. **Step 2: Navigate to drop down menu next to the 'Help' option.** - Click on **User options** followed by **Platform authorisation**. ![](https://dataeq.com/hs-fs/hubfs/image-png-Jul-10-2026-01-03-47-5122-PM.png?width=2042&height=238&name=image-png-Jul-10-2026-01-03-47-5122-PM.png) **![](https://dataeq.com/hs-fs/hubfs/image-png-Jul-10-2026-01-04-37-3230-PM.png?width=1724&height=630&name=image-png-Jul-10-2026-01-04-37-3230-PM.png)** **Step 3: Connect Your Social Media Account** - Select the social media platform you wish to authorise (e.g., Twitter, Facebook). - You will be redirected to the platform’s **login and authorisation page**. - Log in using the **admin credentials** for the account you want to authorize. - Click **Authorise App** to grant Analyse access. **Step 4: Confirm Successful Authorisation** - Once authorisation is complete, add the profile to the corresponding Analyse account. - Select 'Enable DMs' **collect private messages and mentions from your owned account**. ![](https://dataeq.com/hs-fs/hubfs/image-png-Jul-10-2026-01-20-11-5082-PM.png?width=654&height=407&name=image-png-Jul-10-2026-01-20-11-5082-PM.png) --- ### **Troubleshooting Profile Authorisation** 1. **Issue:** "Authorisation failed" error 1. Ensure you have **admin permissions** for the social media account. 2. Log out of all personal accounts before attempting authorisation. 3. Try clearing your browser cache and retrying the process. 2. **Issue:** Private messages are not appearing in Analyse 1. Check that your profile authorisation **has not expired** (some platforms require periodic reauthorisation). 2. Reauthorise the account following the steps above. --- ### **Best Practices for Authorised Profiles** - **Regularly check** that your profile authorisation is active. - **Limit access** to team members who need it. - **Reauthorise** accounts if you change social media passwords. --- - [Analyse](https://dataeq.com/knowledge-base/analyse#main-content) - [Metrics and Drill Downs](https://dataeq.com/knowledge-base/analyse#metrics-and-drill-downs) - [Exploring Authors](https://dataeq.com/knowledge-base/analyse#exploring-authors) - [Alerts and Notifications](https://dataeq.com/knowledge-base/analyse#alerts-and-notifications) - [The Reports Panel](https://dataeq.com/knowledge-base/analyse#the-reports-panel) - [Getting Started on Analyse](https://dataeq.com/knowledge-base/analyse#getting-started-on-analyse) - [Visualising Conversation Topics](https://dataeq.com/knowledge-base/analyse#visualising-conversation-topics) - [Mentions Panel](https://dataeq.com/knowledge-base/analyse#mentions-panel) - [Labelling Data](https://dataeq.com/knowledge-base/analyse#labelling-data) - [Filtering and Analysing Data](https://dataeq.com/knowledge-base/analyse#filtering-and-analysing-data) - [Engage](https://dataeq.com/knowledge-base/engage#main-content) - [User Roles & Permissions](https://dataeq.com/knowledge-base/engage#user-roles-permissions) - [Reporting and Analytics](https://dataeq.com/knowledge-base/engage#reporting-and-analytics) - [Additional Features](https://dataeq.com/knowledge-base/engage#additional-features) - [Tips & Troubleshooting](https://dataeq.com/knowledge-base/engage#tips-troubleshooting) - [Ticket Management](https://dataeq.com/knowledge-base/engage#ticket-management) - [Getting Started](https://dataeq.com/knowledge-base/engage#getting-started) - [Working with Tickets](https://dataeq.com/knowledge-base/engage#working-with-tickets) - [Publish](https://dataeq.com/knowledge-base/publish#main-content) - [Multi-Platform Publishing](https://dataeq.com/knowledge-base/publish#multi-platform-publishing) - [Getting Started with Publish](https://dataeq.com/knowledge-base/publish#getting-started-with-publish) - [Creating and Managing Content](https://dataeq.com/knowledge-base/publish#creating-and-managing-content) - [Campaigns and the Content Calendar](https://dataeq.com/knowledge-base/publish#campaigns-and-the-content-calendar) - [Approval Workflows](https://dataeq.com/knowledge-base/publish#approval-workflows) - [Reporting & Logs](https://dataeq.com/knowledge-base/publish#reporting-logs) - [Glossaries](https://dataeq.com/knowledge-base/glossaries) - [Data Source Information](https://dataeq.com/knowledge-base/data-source-information#main-content) - [What can we collect?](https://dataeq.com/knowledge-base/data-source-information#what-can-we-collect) - [Platform FAQs](https://dataeq.com/knowledge-base/data-source-information#platform-faqs) [![Chill listening crop-3](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=90&height=32&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "Chill listening crop-3")](https://25676464.hs-sites-eu1.com/) Copyright © 2025, DataEQ