As the authorised distributor of Toyota in Saudi Arabia, Abdul Latif Jameel Motors is reliant on accurate and actionable insights to deliver customer-centric offerings.
The diversified nature of the business requires a deep, up-to-date and localised understanding of consumer trends and feedback. Since 2018 DataEQ has helped Abdul Latif Jameel Motors deliver leading customer experience by providing human-verified social media sentiment data and analytics. DataEQ’s data has supported Abdul Latif Jameel Motor’s quest for actionable insights that help inform tailored marketing strategy and operations.
"DataEQ has changed the way we view social media data. We are now able to structure consumer feedback at scale, in real-time and identify pain points in the customer journey. Measuring and benchmarking the impact our interventions are having against past performance has been critical to our growth. The professional and attentive team at DataEQ are always on hand to help us unlock valuable insights."