Ethnicity classifier data insights

“While ethnicity is not always a good indication of socio-economic status or culture, it can give an indication of whether the brand is reaching a diverse audience or not. Combining this with other demographic metrics offers a well rounded view of the South African consumer.”

How to get the most out of the classifier:

• Analyse conversation themes per group and identify major areas of concern for your business
• Understand breakdown of volume, authors and other metrics between demographic segments
• Overlay existing demographic data such as gender to get a broader understanding of your customer