Skip to content

About us

DataEQ (formerly BrandsEye) was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. DataEQ uses a unique blend of AI and human intelligence to filter the noise of unstructured feedback for the conversation that’s high risk, high value or urgent. Our proprietary prioritisation method enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. Today, we support clients across Europe, the Middle East and Africa across a range of industries including, financial services, telecommunications, and retail.

Advisory board

Etienne de Villiers       
Chairman of DataEQ 

Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

ATP Tour, BBC Worldwide, Pi Capital, Saracens Rugby Club, Virgin Racing F1, Walt Disney Television International

Willem van Biljon       
Advisor at 

Software executive and entrepreneur with experience ranging from start ups to global corporates., Entersekt, Nimbula,, Mosaic Software, LinkData, CSIR

Rob Stokes  
Chairman of The Knowledge trust

eMarketing specialist and entrepreneur with a passion for education and Bitcoin lightning related projects

Quirk, Mirum Agency, The Silicon Cape Initiative, Red & Yellow Creative School of Business

Gabrielle Adams   
Associate Professor at University of Virginia

Academic with extensive expertise in experimental social psychology and quantitative social science research.

Stanford University Graduate School of Business, London Business School, Harvard University

Richard Hill   
Chief Executive of Stonehenge Fleming Corporate Finance

Corporate finance specialist with over 20 years’ experience in capital raising and direct investments.

PwC, JPMorgan Chase & Co., GHP Russia Real Estate Development Limited, BibliU

Andrew Allison   
Chief Commercial Officer at the Red & Yellow Creative School of Business

Admitted attorney, Chartered Management Accountant, corporate finance and BEE expert, with a keen interest in technology and marketing.

Norton Rose, Wallace LLP, Quirk, 42Engines, IAB South Africa, WPP, Mirum Agency

Craig Raw   
Founder Data EQ and Sparrow Wallet

Serial entrepreneur with a focus on strategic product innovation and management.

Quirk, Mirum Agency, DataEQ, Sparrow Wallet

Executive Team

Nic Ray  

Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.

David Tinker  

Lifelong software engineer with many years experience leading teams building scalable, reliable systems. Enjoys making solid technology do good things for the business.

Melanie Malherbe  
Managing Director

Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

Cecil Wehmeyer   
Financial Director

CIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).


Find and prioritise your most valuable
customer interactions