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About us

DataEQ (formerly BrandsEye) was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. DataEQ uses a unique blend of AI and human intelligence to filter the noise of unstructured feedback for the conversation that’s high risk, high value or urgent. Our proprietary prioritisation method enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. Today, we support clients across Europe, the Middle East and Africa across a range of industries including, financial services, telecommunications, and retail.

Advisory board

etienne-de-villiers
Etienne de Villiers       
Chairman of DataEQ 
 

Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

ATP Tour, BBC Worldwide, Pi Capital, Saracens Rugby Club, Virgin Racing F1, Walt Disney Television International

willem-van-biljon
Willem van Biljon     
Advisor at takealot.com 
 

Software executive and entrepreneur with experience ranging from start ups to global corporates.

takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR

rob-stokes
Rob Stokes  
Chairman of The Knowledge trust
 

eMarketing specialist and entrepreneur with a passion for education and Bitcoin lightning related projects

Quirk, Mirum Agency, The Silicon Cape Initiative, Red & Yellow Creative School of Business

gabrielle-adams
Gabrielle Adams   
Associate Professor at University of Virginia
 

Academic with extensive expertise in experimental social psychology and quantitative social science research.

Stanford University Graduate School of Business, London Business School, Harvard University

richard-hill
Richard Hill   
Chief Executive of Stonehenge Fleming Corporate Finance
 

Corporate finance specialist with over 20 years’ experience in capital raising and direct investments.

PwC, JPMorgan Chase & Co., GHP Russia Real Estate Development Limited, BibliU

andrew-allison
Andrew Allison   
Chief Commercial Officer at the Red & Yellow Creative School of Business
 

Admitted attorney, Chartered Management Accountant, corporate finance and BEE expert, with a keen interest in technology and marketing.

Norton Rose, Wallace LLP, Quirk, 42Engines, IAB South Africa, WPP, Mirum Agency

craig-raw
Craig Raw   
Founder Data EQ and Sparrow Wallet
 

Serial entrepreneur with a focus on strategic product innovation and management.

Quirk, Mirum Agency, DataEQ, Sparrow Wallet

Executive Team

nic-ray
Nic Ray  
CEO
 

Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.

david-tinker
David Tinker  
CTO 
 

Lifelong software engineer with many years experience leading teams building scalable, reliable systems. Enjoys making solid technology do good things for the business.

melanie-malherbe
Melanie Malherbe  
Managing Director
 

Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

cecil-wehmeyer
Cecil Wehmeyer   
Financial Director
 

CIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).

 

Find and prioritise your most valuable
customer interactions