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We're on a mission to unlock the true value of unstructured customer data

Every business sits on a wealth of untapped intelligence, buried in customer interactions. Since 2007, we've been on a mission to unlock this value—transforming complex, unstructured data into actionable knowledge that helps organisations perform in a data-driven world

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Our story
From tracking online mentions to cutting-edge data intelligence.

Our belief is simple: when understood properly, unstructured data becomes a company’s most valuable asset. From our origins in social media monitoring, we’ve expanded to deliver sophisticated solutions to leading organisations across Europe, the Middle East, and Africa. Our deep expertise in financial services, telecoms, and retail, gives us a sharp edge to tackle industry-specific challenges.

Guided by principles, driven by impact

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Autonomy

We take ownership, move with purpose, operate with urgency and challenge the status quo.

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Empathy

We listen, understand, and respect—whether it’s people or the data we analyse.

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Intelligence

We never stop learning, refining, and sharing knowledge to stay ahead.

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Integrity

We do what’s right—accurate, ethical, and transparent in everything we deliver.

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Curiosity

We ask ‘why,’ connect the dots, and uncover what others miss.

Our executive team

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Nic Ray

CEO

Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.

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Melanie Malherbe

MD

Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

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Cecil Wehmeyer

CFO

CIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).

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At the heart of our work is a commitment to empower teams with the knowledge they need to act with confidence, solve problems faster, and drive growth—using the power of data, AI, and human expertise.”

Nic Ray, CEO
DataEQ

Our advisory board

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Etienne de Villiers

Chairman of DataEQ

Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

Experience: ATP Tour, BBC Worldwide, Pi Capital, Saracens Rugby Club, Virgin Racing F1, Walt Disney Television International

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Willem van Biljon

Advisor at takealot.com

Software executive and entrepreneur with experience ranging from start ups to global corporates.

Experience: takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR

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Rob Stokes

Chairman of The Knowledge Trust

eMarketing specialist and entrepreneur with a passion for education and Bitcoin lightning related projects.

Experience: Quirk, Mirum Agency, The Silicon Cape Initiative, Red & Yellow Creative School of Business

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Gabrielle Adams

Associate Professor at University of Virginia

Academic with extensive expertise in experimental social psychology and quantitative social science research.

Experience: Stanford University Graduate School of Business, London Business School, Harvard University

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Richard Hill

Chief Executive of Stonehenge Fleming Corporate Finance

Corporate finance specialist with over 20 years’ experience in capital raising and direct investments.

Experience: PwC, JPMorgan Chase & Co., GHP Russia Real Estate Development Limited, BibliU

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Andrew Allison

COO at the Red & Yellow Creative School of Business

Admitted attorney, Chartered Management Accountant, corporate finance and BEE expert, with a keen interest in technology and marketing.

Experience: Norton Rose, Wallace LLP, Quirk, 42Engines, IAB South Africa, WPP, Mirum Agency

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Craig Raw

Founder DataEQ and Sparrow Wallet

Serial entrepreneur with a focus on strategic product innovation and management.

Experience: Quirk, Mirum Agency, DataEQ, Sparrow Wallet

 

Ready to unlock the true value of unstructured customer data with us? 

We’re looking for problem-solvers and innovators to help transform how businesses use their data to drive growth.

Join us