About us
DataEQ (formerly BrandsEye) was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. DataEQ uses a unique blend of AI and human intelligence to filter the noise of unstructured feedback for the conversation that’s high risk, high value or urgent. Our proprietary prioritisation method enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. Today, we support clients across Europe, the Middle East and Africa across a range of industries including, financial services, telecommunications, and retail.
Advisory board
![etienne-de-villiers](https://dataeq.com/hs-fs/hubfs/etienne-de-villiers.png?width=150&height=150&name=etienne-de-villiers.png)
![willem-van-biljon](https://dataeq.com/hs-fs/hubfs/willem-van-biljon.png?width=150&height=150&name=willem-van-biljon.png)
![rob-stokes](https://dataeq.com/hs-fs/hubfs/rob-stokes.png?width=150&height=150&name=rob-stokes.png)
![gabrielle-adams](https://dataeq.com/hs-fs/hubfs/gabrielle-adams.png?width=150&height=150&name=gabrielle-adams.png)
![richard-hill](https://dataeq.com/hs-fs/hubfs/richard-hill.png?width=150&height=150&name=richard-hill.png)
![andrew-allison](https://dataeq.com/hs-fs/hubfs/andrew-allison.png?width=150&height=150&name=andrew-allison.png)
Chief Commercial Officer at the Red & Yellow Creative School of Business
Admitted attorney, Chartered Management Accountant, corporate finance and BEE expert, with a keen interest in technology and marketing.
Norton Rose, Wallace LLP, Quirk, 42Engines, IAB South Africa, WPP, Mirum Agency
Executive Team
![nic-ray](https://dataeq.com/hs-fs/hubfs/nic-ray.png?width=150&height=150&name=nic-ray.png)
![david-tinker](https://dataeq.com/hs-fs/hubfs/david-tinker.png?width=150&height=150&name=david-tinker.png)
![melanie-malherbe](https://dataeq.com/hs-fs/hubfs/melanie-malherbe.png?width=150&height=150&name=melanie-malherbe.png)