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About us

DataEQ (formerly BrandsEye) was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. DataEQ uses a unique blend of AI and human intelligence to filter the noise of unstructured feedback for the conversation that’s high risk, high value or urgent. Our proprietary prioritisation method enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. Today, we support clients across Europe, the Middle East and Africa across a range of industries including, financial services, telecommunications, and retail.

Advisory Board

  • Etienne de Villiers
    Etienne de Villiers
    Chairman of DataEQ

    Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

    ATP Tour, BBC Worldwide, Pi Capital, Saracens Rugby Club, Virgin Racing F1, Walt Disney Television International

  • Willem van Biljon
    Willem van Biljon
    Advisor at takealot.com

    Software executive and entrepreneur with experience ranging from start ups to global corporates.

    takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR

  • Rob Stokes
    Rob Stokes
    Chairman of The Knowledge Trust

    eMarketing specialist and entrepreneur with a passion for education and Bitcoin lightning related projects.

    Quirk, Mirum Agency, The Silicon Cape Initiative, Red & Yellow Creative School of Business

  • Gabrielle Adams
    Gabrielle Adams
    Associate Professor at University of Virginia

    Academic with extensive expertise in experimental social psychology and quantitative social science research.

    Stanford University Graduate School of Business, London Business School, Harvard University

  • Richard Hill
    Richard Hill
    Chief Executive of Stonehage Fleming Corporate Finance

    Corporate finance specialist with over 20 years’ experience in capital raising and direct investments.

    PwC, JPMorgan Chase & Co., GHP Russia Real Estate Development Limited, BibliU

  • Andrew Allison
    Andrew Allison
    Chief Commercial Officer at the Red & Yellow Creative School of Business

    Admitted attorney, Chartered Management Accountant, corporate finance and BEE expert, with a keen interest in technology and marketing.

    Norton Rose, Wallace LLP, Quirk, 42Engines, IAB South Africa, WPP, Mirum Agency

  • Craig Raw
    Craig Raw
    Founder Data EQ and Sparrow Wallet

    Serial entrepreneur with a focus on strategic product innovation and management.

    Quirk, Mirum Agency, DataEQ, Sparrow Wallet

Executive Team

  • Nic Ray
    Nic Ray

    Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.

  • David Tinker
    David Tinker

    Lifelong software engineer with many years experience leading teams building scalable, reliable systems. Enjoys making solid technology do good things for the business.

  • Melanie Malherbe
    Melanie Malherbe

    Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

  • Cecil Wehmeyer
    Cecil Wehmeyer
    Financial Director

    CIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).

Prioritise your most important
customer interactions

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