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UK Insurance Sentiment Index img

UK Insurance Sentiment Index


  • Key metrics:

  • -19.2%

    Industry Net Sentiment

  • 8.1hrs

    Industry response time

  • 71%

    Industry response rate

For the first time, DataEQ has partnered with PwC UK to benchmark consumer sentiment on social media amongst 15 of the country’s major insurers*

DataEQ retrieved 335,190 public tweets mentioning these insurers between 1 January and 31 December 2021.

Overall, the insurance industry experienced more negative conversation on Twitter than positive – resulting in an industry Net Sentiment of -19.2%.

Find drivers of conversation, response rates and times in the full report

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