---
title: DataEQ South African Retail Sentiment Index
description: Index tracked over one and a half million public social media posts about Woolworths, Shoprite, Checkers, SPAR, Pick n Pay, and Food Lover’s Market.
image: https://dataeq.com/hubfs/dataeq-sa-banking-index-2024-research-page-img.jpg
---

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# South African Retail Sentiment Index

2024

DataEQ has published its second South African Retail Sentiment Index, which analyses consumer sentiment on social media towards the country’s major grocery retailers.

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![sa-retail-sentiment-index-banner-img](https://dataeq.com/hs-fs/hubfs/sa-retail-sentiment-index-banner-img.png?width=600&height=401&name=sa-retail-sentiment-index-banner-img.png "sa-retail-sentiment-index-banner-img")

Industry average

8.8%

Net Sentiment score

Top performer: Woolworths

**19.5%**

Net Sentiment score 

Top retailer for customer service

**-33.9%**

Net Sentiment score 

 

The Index tracked over one and a half million public social media posts about Woolworths, Shoprite, Checkers, SPAR, Pick n Pay, and for the period 1 January to 31 December 2023.

The industry achieved a positive average Net Sentiment score, 8.8%, a 5.3pp increase from the previous year, with Woolworths once again coming out top as SA's most loved retailer according to consumer sentiment.

 

Top performer: Woolworths 

### 10.7pp

above the industry Net Sentiment

![sa-retail-index-net-sentiment-performance-3](https://dataeq.com/hs-fs/hubfs/sa-retail-index-net-sentiment-performance-3.png?width=600&height=348&name=sa-retail-index-net-sentiment-performance-3.png)

![search-icon](https://dataeq.com/hubfs/search-icon.svg)

### **Discover the key factors** that are impacting customer sentiment toward SA's leading grocery retailers

 

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