The Index tracked over 1.8 million social media posts about nine leading retail companies: ASOS, Boohoo, Burberry, H&M, Next, Primark, JD Sports, Superdry and Ted Baker over a 2 year period.
The Index uses a consumer-driven lens to deliver strategic insight around the key themes driving negative and positive interactions towards environmental, social and governance (ESG) initiatives.
Burberry was the only retailer to have positive Net Sentiment linked to ESG conversation
74.6%
Net Sentiment score
Discover the key factors that are impacting customer sentiment toward UK's leading fashion retailers and their ESG efforts.
