Chain Reaction unlocks deeper client insights with DataEQ

Chain Reaction, part of Publicis Groupe, is a leading digital marketing agency in MENA, bringing together specialists in performance marketing, data analytics, creative, social media management, and video production. As a regional powerhouse, the agency blends global expertise with local insight to deliver integrated, impactful solutions rooted in innovation, trust, and shared growth.

"DataEQ’s platform has completely transformed the way we understand and deliver insights to our clients. It allows us to go beyond surface-level analysis and uncover the real sentiments behind every conversation. What we love most is how intuitive the platform is; it’s incredibly advanced yet still simple to navigate.
The accuracy of the sentiment analysis, backed by human verification, gives us full confidence in the insights we share. It’s rare to find a tool that balances technology and human understanding so well.

 

Beyond the product itself, the experience of working with the DataEQ team has been exceptional. Jamie and Fares, in particular, have been amazing partners; always available, proactive, and genuinely invested in helping us succeed. Their responsiveness, collaboration, and care make all the difference, turning what could have been just a supplier relationship into a partnership."