--- title: Shoprite place the customer first using social media data description: DataEQ’s reports compiled by data analysts have been key in shaping strategy across a number of the Group’s business units image: https://dataeq.com/hubfs/shoprite-logo.jpg --- [Skip to content](https://dataeq.com/resources/case-studies/the-shoprite-group-place-the-customer-first-using-social-media-data#main-content) [![DataEQ Logo](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=120&height=43&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://dataeq.com/) - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - Agentic AI Show submenu for Agentic AI - [AI Agent](https://dataeq.com/agentic-ai-agent) - [AI Agent Assessment](https://dataeq.com/agentic-ai-customer-service-assessment) - [What is DataEQ's AI Agent?](https://dataeq.com/what-is-the-dataeq-ai-agent) - [Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Open main navigation Close main navigation - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - Agentic AI Show submenu for Agentic AI - [AI Agent](https://dataeq.com/agentic-ai-agent) - [AI Agent Assessment](https://dataeq.com/agentic-ai-customer-service-assessment) - [What is DataEQ's AI Agent?](https://dataeq.com/what-is-the-dataeq-ai-agent) - [Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Request a demo [All posts](https://dataeq.com/resources/case-studies/all) 7 January, 2024 # Shoprite place the customer first using social media data Social media data has helped the Shoprite Group of Companies to maintain an edge in South Africa’s highly competitive retail landscape.  Since 2016, the group has been using DataEQ’s Analyse platform and human-verified data to benchmark performance in the market and identify customer pain points that require a quick course correction "DataEQ’s reports compiled by data analysts have been key in shaping strategy across a number of the Group’s business units including marketing, operations, CSI, customer experience, corporate communications and rewards team. *"Placing the customer first has been central to innovation at the Shoprite Group. DataEQ’s data provides volunteered and up-to-date read of consumer sentiment and customer feedback, that we’ve not been able to generate using other backwards looking satisfaction metrics. This rich data has been especially critical in the rollout of our new rewards programme."* *Natalie Denovan, Digital Brand Manager at Shoprite*   Label your data with confidence and safety ![ISO IEC 270012022 Logo-1](https://dataeq.com/hubfs/ISO%20IEC%20270012022%20Logo-1.png) ![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg) ![popia-logo](https://dataeq.com/hubfs/popia-logo.svg) ![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg) ***About us*** [Our company](https://dataeq.com/about-us) [Contact us](https://dataeq.com/contact-us) ***More info*** [Careers](https://dataeq.com/careers) [News](https://dataeq.com/resources/news) ***Privacy*** [Privacy policy](https://dataeq.com/privacy) [Privacy policy UK](https://dataeq.com/privacy-uk) [Terms & conditions](https://dataeq.com/terms-and-conditions) ***Let's connect*** [contact@dataeq.com](mailto:contact@dataeq.com) ***Login*** [Analyse](https://analyse.dataeq.com/api/login) [Engage](https://engage.dataeq.com/) [![DataEQ\_Logo\_FOR USE ON LIGHT BACKGROUND.png (1)-1](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=100&height=35&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1")](https://dataeq.com/) Copyright © 2026, DataEQ ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://dataeq.com/resources/case-studies/author/admin" }, "dateModified" : "2025-02-12T10:53:54.618Z", "datePublished" : "2024-01-07T09:38:00.000Z", "headline" : "Shoprite place the customer first using social media data", "mainEntityOfPage" : { "@id" : "https://dataeq.com/resources/case-studies/the-shoprite-group-place-the-customer-first-using-social-media-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://dataeq.com/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png" }, "name" : "DataEQ Consulting" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Admin" ] }, "datePublished" : "2024-01-07T09:38:00+0000", "description" : "DataEQ’s reports compiled by data analysts have been key in shaping strategy across a number of the Group’s business units", "headline" : "Shoprite place the customer first using social media data", "image" : "https://dataeq.com/hubfs/shoprite-logo.jpg", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://dataeq.com/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png" }, "name" : "DataEQ" }, "url" : "https://dataeq.com/resources/case-studies/the-shoprite-group-place-the-customer-first-using-social-media-data" } ```