--- title: X leverages DataEQ insights to analyse Saudi cultural trends description: X leverages DataEQ’s Arabic Crowd to analyse Saudi cultural trends. image: https://dataeq.com/hubfs/x-twitter-logo.jpg --- [Skip to content](https://dataeq.com/resources/case-studies/twitter-leverages-dataeq-arabic-crowd-to-anlayse-saudi-data-trends#main-content) [![DataEQ Logo](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png?width=120&height=43&name=DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png)](https://dataeq.com/) - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - [Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Open main navigation Close main navigation - [About](https://dataeq.com/about-us) - Solutions Show submenu for Solutions - [Marketing](https://dataeq.com/solutions/marketing) - [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk) - [Customer Experience](https://dataeq.com/solutions/customer-experience) - [Customer Service](https://dataeq.com/solutions/customer-service) - Resources Show submenu for Resources - [Reports](https://dataeq.com/resources/reports) - [Quarterly Insights](https://dataeq.com/quarterly-insights-reports) - [Case Studies](https://dataeq.com/resources/case-studies) - [News](https://dataeq.com/resources/news) - [Knowledge Base](https://dataeq.com/knowledge-base) - [Consulting](https://dataeq.com/consulting) - [Careers](https://dataeq.com/careers) Request a demo [All posts](https://dataeq.com/resources/case-studies/all) 15 March, 2024 # X leverages DataEQ insights to analyse Saudi cultural trends In a quest to gain deeper cultural insight into the rapidly evolving Saudi Arabian market, X (formerly Twitter), partnered with DataEQ to analyse key themes in the conversations of Saudis online. The themes examined were *identity; tech; environment/sustainability; spirituality; fandom; creator culture;* and *wellbeing.* 82.2 million posts were collected over a two-year period from 1 August 2019 to 31 August 2021, with a high portion of conversation containing the *identity* and *wellbeing* themes. This data was collected using an extensive list of Arabic keywords which was collaboratively developed. ![themes of ksa twitter dataeq conversation](https://dataeq.com/hubfs/Imported_Blog_Media/twitter-case-study-volume-graph-1.png) *Major research themes volume comparison* By leveraging DataEQ’s regional experience and strong data analysis capabilities, X identified a list of priority topics per theme. These topics were then sent to DataEQ’s Crowd – a group of trained and vetted Arabic-speaking contributors – for further analysis. In this study, the Crowd verifications included sentiment and classification tags applied to the data, which requires an additional layer of human interpretation to help uncover specific insights. The Saudi market is rapidly making the transition from a conservative society into a more diversified and digitally-enabled economy. DataEQ’s analysis enabled a deeper understanding of what matters to Saudi Arabians, and the role that X plays as a driver and reflection of culture.       ![ksa twitter themes report](https://dataeq.com/hubfs/Imported_Blog_Media/twitter-ksa-report-cover-2-1.jpg) [**Download the report**](https://marketing.twitter.com/en_gb/insights/the-conversation-twitter-trends-2022-ksa)   Label your data with confidence and safety ![ISO IEC 270012022 Logo-1](https://dataeq.com/hubfs/ISO%20IEC%20270012022%20Logo-1.png) ![gdpr-logo](https://dataeq.com/hubfs/gdpr-logo.svg) ![popia-logo](https://dataeq.com/hubfs/popia-logo.svg) ![pdpl-logo](https://dataeq.com/hubfs/pdpl-logo.svg) ***About us*** [Our company](https://dataeq.com/about-us) [Contact us](https://dataeq.com/contact-us) ***More info*** [Careers](https://dataeq.com/careers) [News](https://dataeq.com/resources/news) ***Privacy*** [Privacy policy](https://dataeq.com/privacy) [Privacy policy UK](https://dataeq.com/privacy-uk) [Terms & conditions](https://dataeq.com/terms-and-conditions) ***Let's connect*** [contact@dataeq.com](mailto:contact@dataeq.com) ***Login*** [Analyse](https://analyse.dataeq.com/api/login) [Engage](https://engage.dataeq.com/) [![DataEQ\_Logo\_FOR USE ON LIGHT BACKGROUND.png (1)-1](https://dataeq.com/hs-fs/hubfs/DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png?width=100&height=35&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1")](https://dataeq.com/) Copyright © 2026, DataEQ ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://dataeq.com/resources/case-studies/author/admin" }, "dateModified" : "2025-02-12T09:25:10.713Z", "datePublished" : "2024-03-15T09:48:00.000Z", "headline" : "X leverages DataEQ insights to analyse Saudi cultural trends", "mainEntityOfPage" : { "@id" : "https://dataeq.com/resources/case-studies/twitter-leverages-dataeq-arabic-crowd-to-anlayse-saudi-data-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://dataeq.com/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png" }, "name" : "DataEQ Consulting" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Admin" ] }, "datePublished" : "2024-03-15T09:48:00+0000", "description" : "X leverages DataEQ’s Arabic Crowd to analyse Saudi cultural trends.", "headline" : "X leverages DataEQ insights to analyse Saudi cultural trends", "image" : "https://dataeq.com/hubfs/x-twitter-logo.jpg", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://dataeq.com/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png" }, "name" : "DataEQ" }, "url" : "https://dataeq.com/resources/case-studies/twitter-leverages-dataeq-arabic-crowd-to-anlayse-saudi-data-trends" } ```