---
title: DataEQ – Social Listening and ORM | DataEQ
description: Taking a look atsocial listening and online reputation management.
image: https://dataeq.com/hubfs/Imported_Blog_Media/fullscreen-dashboards-May-03-2024-01-32-36-2891-PM.gif
---
[Skip to content](https://dataeq.com/resources/news/brandseye-social-listening-online-reuputation-management#main-content)
[](https://dataeq.com/)
- [About](https://dataeq.com/about-us)
- Solutions
Show submenu for Solutions
- [Marketing](https://dataeq.com/solutions/marketing)
- [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk)
- [Customer Experience](https://dataeq.com/solutions/customer-experience)
- [Customer Service](https://dataeq.com/solutions/customer-service)
- Resources
Show submenu for Resources
- [Reports](https://dataeq.com/resources/reports)
- [Quarterly Insights](https://dataeq.com/quarterly-insights-reports)
- [Case Studies](https://dataeq.com/resources/case-studies)
- [News](https://dataeq.com/resources/news)
- [Knowledge Base](https://dataeq.com/knowledge-base)
- [Consulting](https://dataeq.com/consulting)
- [Careers](https://dataeq.com/careers)
Open main navigation
Close main navigation
- [About](https://dataeq.com/about-us)
- Solutions
Show submenu for Solutions
- [Marketing](https://dataeq.com/solutions/marketing)
- [Risk & Compliance](https://dataeq.com/solutions/compliance-and-risk)
- [Customer Experience](https://dataeq.com/solutions/customer-experience)
- [Customer Service](https://dataeq.com/solutions/customer-service)
- Resources
Show submenu for Resources
- [Reports](https://dataeq.com/resources/reports)
- [Quarterly Insights](https://dataeq.com/quarterly-insights-reports)
- [Case Studies](https://dataeq.com/resources/case-studies)
- [News](https://dataeq.com/resources/news)
- [Knowledge Base](https://dataeq.com/knowledge-base)
- [Consulting](https://dataeq.com/consulting)
- [Careers](https://dataeq.com/careers)
Request a demo
[All posts](https://dataeq.com/resources/news/all)
17 June, 2016
# DataEQ – Social Listening and ORM
As a truly global [Online Reputation Management](https://www.dataeq.com/news/online-reputational-management-tool/) tool we monitor what, when and why they are saying it. We believe in providing accurate insights which lead to better decisions through real-time [social media monitoring and analytics](https://www.dataeq.com/news/social-media-and-analytics-tool/) capabilities.
DataEQ was born out of a unique crowd driven ORM tool and has evolved into a fully integrated **media monitoring intelligence** platform. Through our app users can analyse and monitor **[traditional and online media](https://www.dataeq.com/news/BrandsEye-launches-360-media-monitoring-solution/)** alongside each other from one centralised platform.
By combining human intuition, the [Crowd](https://dataeq.com/methodology/), and machine processing, we reach social accuracy levels of up to 97%, outperforming machine learning algorithms which struggle to cope with sarcasm, slang, vernacular and foreign languages. Accurate [social monitoring](https://www.dataeq.com/news/social-media-and-analytics-tool/) combined with comprehensive traditional and broadcast data allows us to provide users with a 360 degree view of their brand data.
In a world where online reputation matters more than ever, it is business critical to have a social listening partner that understands your business. Leading up to one of the biggest political decisions of our generation, DataEQ monitored social sentiment leading up to Britain’s decision whether to stay or leave the EU.
Despite numerous global traditional and social polls pointing away from Brexit, through effective social listening we were able to predict the outcome. For the full **[Brexit story click here](https://dataeq.com/resources/news/brandseye-accurately-predicts-brexit-vote)**
*Interesting insights into referendum decision based on UK conversations on Twitter from the past week*
*JP Kloppers on SABC news explains how DataEQ predicted the outcome of Brexit*
For more information on our offering [get in touch](https://www.dataeq.com/contact-us/) with the DataEQ team.
Label your data with confidence and safety
***About us***
[Our company](https://dataeq.com/about-us)
[Contact us](https://dataeq.com/contact-us)
***More info***
[Careers](https://dataeq.com/careers)
[News](https://dataeq.com/resources/news)
***Privacy***
[Privacy policy](https://dataeq.com/privacy)
[Privacy policy UK](https://dataeq.com/privacy-uk)
[Terms & conditions](https://dataeq.com/terms-and-conditions)
***Let's connect***
[contact@dataeq.com](mailto:contact@dataeq.com)
***Login***
[Analyse](https://analyse.dataeq.com/api/login)
[Engage](https://engage.dataeq.com/)
[-1.png?width=100&height=35&name=DataEQ_Logo_FOR%20USE%20ON%20LIGHT%20BACKGROUND.png%20(1)-1.png "DataEQ_Logo_FOR USE ON LIGHT BACKGROUND.png (1)-1")](https://dataeq.com/)
Copyright © 2026, DataEQ
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Admin",
"url" : "https://dataeq.com/resources/news/author/admin"
},
"dateModified" : "2024-06-05T11:05:12.856Z",
"datePublished" : "2016-06-17T12:56:00.000Z",
"headline" : "DataEQ – Social Listening and ORM | DataEQ",
"image" : [ "https://dataeq.com/hubfs/Imported_Blog_Media/fullscreen-dashboards-May-03-2024-01-32-36-2891-PM.gif" ],
"mainEntityOfPage" : {
"@id" : "https://dataeq.com/resources/news/brandseye-social-listening-online-reuputation-management",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://dataeq.com/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png"
},
"name" : "DataEQ Consulting"
}
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "Article",
"author" : {
"@type" : "Person",
"name" : [ "Admin" ]
},
"datePublished" : "2016-06-17T12:56:00+0000",
"description" : "Taking a look atsocial listening and online reputation management.",
"headline" : "DataEQ – Social Listening and ORM",
"image" : "https://dataeq.com/hubfs/Imported_Blog_Media/fullscreen-dashboards-May-03-2024-01-32-36-2891-PM.gif",
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://dataeq.com/hubfs/DataEQ_Logo_FOR%20USE%20ON%20DARK%20BACKGROUND.png"
},
"name" : "DataEQ"
},
"url" : "https://dataeq.com/resources/news/brandseye-social-listening-online-reuputation-management"
}
```