Make your data more meaningful with context specific labelling
In today’s world of unstructured data, context and meaning is everything. To truly harness the power of customer feedback, it's essential to go beyond general insights and understand the specific needs, challenges, and emotions driving that feedback. At DataEQ, we’ve developed context-specific labels to help you do just that—transforming raw data into actionable intelligence with a level of accuracy that matters.
Our hybrid intelligence model—the EQ Engine—ensures that every label is applied with an accuracy rate of over 90%, giving you the confidence that your data is not only meaningful but also reliable. The EQ Engine combines AI and human intelligence to analyse and label data at scale, making it possible to uncover valuable insights while maintaining the precision needed for complex, context-driven analysis.
Unlock the power of context-specific Labels
Here’s a closer look at the unique labels that make this possible:
Sentiment
Our Sentiment label tracks emotional tone as positive, negative, or neutral, with two key types:
- Operational Sentiment reflects feedback during customer journeys, such as purchase, cancel or service interactions.
- Reputational Sentiment captures feedback from marketing efforts, such as content and sponsorships, helping to distinguish public perception from operational issues.
Net Sentiment gives a quick view of overall brand perception by measuring positive mentions minus negative ones.
Journey
Our Journey label identifies different stages of the customer journey, from awareness to action. It allows you to track customer intent and behavior, helping you understand when they’re ready to make a purchase, when they’re considering cancellation, or when they require support.
Channel
The Channel label associates feedback with specific customer touchpoints—whether it’s social media, email, in-store interactions, or customer support. Understanding where your feedback is coming from lets you pinpoint key areas for improvement in each channel.
Priority
The Priority label helps you focus on what matters most. Used in customer service, customer experience and marketing solutions, this set of labels includes risk, purchase, cancel, and service labels to ensure your teams address urgent matters quickly, cutting through the noise to prioritise critical feedback.
Topics
Our Topics label helps you identify key themes and root causes within feedback. With over 80 industry-specific labels—powered by topic analysis—you can track granular feedback over time, going far beyond simple clustering of conversations into topics. This allows you to uncover hidden insights and get a deep understanding of customer concerns.
ESG
The ESG label tracks customer perceptions of your organization’s environmental, social, and governance (ESG) impact. It helps you understand how your brand’s sustainability practices are being received and how they affect customer loyalty and brand image.
Conduct
The Conduct label maps feedback to financial regulatory frameworks, providing clarity on how your business is performing in relation to compliance requirements. It ensures your team can take action quickly in response to any regulatory concerns.
Vulnerability
The Vulnerability label identifies factors that may influence financial decision-making, including physical, psychological, social, and economic vulnerabilities. Understanding these aspects helps you better serve customers who may face additional challenges in their decision-making process.
Risk
The Risk label breaks down feedback into specific types of risks your business may be exposed to, including things like perceived downtime, accusations of unethical behavior, or fraud. This label helps identify potential threats early on, allowing your team to take proactive measures.
Why context-specific labels matter
Context-specific labels are more than just a way to categorise data—they are a tool that empowers your teams to act with precision and insight. By providing a structured way to interpret feedback, these labels help teams prioritise what matters most, uncover hidden patterns, and drive informed, data-driven decisions.
In today’s fast-paced business world, the ability to make data actionable is what sets leading companies apart from their competitors. With context-specific labels, your team can unlock the full potential of your unstructured data, providing clearer insights and enabling faster, more impactful action.