DataEQ has partnered with Deloitte to benchmark consumer sentiment on Twitter towards seven of Kenya’s major retail banks

For the 2022 Kenya Banking Sentiment Index, DataEQ tracked 336 434 twitter posts about Absa, Co-operative Bank, Diamond Trust Bank, Equity Bank, Kenya Commercial Bank, NCBA Bank and Stanbic.

Absa achieved the top Net Sentiment score of 12.7%, with the second-highest performer – Co-operative Bank – lagging more than 10 percentage points behind at 2.6%.