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Kenya Banking Sentiment Index

2024

DataEQ has released the 3rd annual Kenyan Banking Sentiment Index, benchmarking consumer sentiment on social media towards Kenya’s major retail banks.

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Industry Net Sentiment:

16%

Top performer: I&M Bank

72%

Net Sentiment score

Industry operational Net Sentiment:

-68%

This year’s index tracked over 500 000 social media posts about Absa, Co-operative Bank, Diamond Trust Bank, Equity Bank, I&M Bank, Kenya Commercial Bank, NCBA Bank, Stanbic and Standard Chartered Bank between March 2023 and February 2024. For the second year in a row, the industry's overall Net Sentiment improved, increasing by 7.8 percentage points. 

Find out what is driving both good and bad customer experience/service towards Kenya's major banks and see what matters most to customers when choosing a bank.

 

I&M Bank topped the Net Sentiment rankings with a score that was

46pp*

ahead of second place NCBA Bank.

*percentage points

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Discover the key factors that are impacting public sentiment toward SA's leading metros.

 

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