DataEQ has published its second South African Retail Sentiment Index, which analyses consumer sentiment on social media towards the country’s major grocery retailers.
The Index tracked over one and a half million public social media posts about Woolworths, Shoprite, Checkers, SPAR, Pick n Pay, and for the period 1 January to 31 December 2023.
The industry achieved a positive average Net Sentiment score, 8.8%, a 5.3pp increase from the previous year, with Woolworths once again coming out top as SA's most loved retailer according to consumer sentiment.
Top performer: Woolworths
10.7pp
above the industry Net Sentiment
Discover the key factors that are impacting customer sentiment toward SA's leading grocery retailers
