The nine Saudi financial institutes included in the analysis are Al Rajhi Bank, Alinma Bank, Al Bilad Bank, Banque Saudi Fransi, Riyad Bank, Saudi National Bank, Saudi Awwal Bank, Saudi Investment Bank and STC Pay.
The index tracked public X (formerly Twitter) posts mentioning these banks. These posts were then processed using DataEQ’s unique Crowd and AI technology to analyse sentiment and factors driving customer experience.
Despite consumers having a negative overall experience with their banks, the industry saw a slight improvement from 2023, while banks received praise for their reputational performance.
