Based on an analysis of nearly 58 000 social media mentions, the 2025 SA Retail Sentiment Report tracked sentiment towards 16 of South Africa's retailers across fashion, groceries, cosmetics and homeware.
As shoppers grew more confident across in-store and online channels, expectations around speed, security, and inclusivity rose sharply. Payment is no longer viewed as a transaction but as a core part of decision-making and brand experience.
Industry Net Sentiment:
-54%
This indicated industry-wide frustration with payment processes.
Discover the key factors that are impacting public sentiment toward SA's leading mayors
