In partnership with Deloitte, DataEQ has released its latest Social Media Sentiment Index

The index benchmarks the performance of South Africa’s five largest network providers, namely Vodacom; MTN; Telkom; Cell C and rain based on consumer sentiment.

Having tracked close to two million social media posts, the Index quantifies the voice of the consumer with specific focus on how telcos stack up in terms of their pricing and affordability, network quality and customer service.

Furthermore, the Index identifies which areas of social media conversation pose potential risk to the telcos, whether this be from an operational, legal, regulatory, or reputational perspective.