DataEQ analysed just under 110 000 public posts about 5 streaming services across 17 countries, including: KSA, UAE, Oman, Bahrain, Qatar, Iraq, Jordan, Turkiye, Lebanon, Egypt, Kuwait, Morocco, Libya, Algeria, Iran, Israel and Yemen.
THe report focusses on consumer perceptions of brand performance across several topics such as streaming content, marketing campaigns, platform reliability and payments. The streaming services included are: Netflix, Disney+, Starzplay, Shahid and OSN,
Starzplay topped the Net Sentiment rankings with a score of:
22%
Discover the key factors that are impacting consumer sentiment toward streaming services in the MENA region.
