Product and Price Edition
PwC UK, in collaboration with DataEQ, has published the first UK Insurance Sentiment Index: Product and Price Edition, revealing consumer sentiment toward General and Life & Pension insurance providers.
General: Sentiment towards pricing or fees
-62.5%
Net Sentiment
General: Most negative product type Home
-73.2%
Net Sentiment score
Life & Pension: Most positive product type Investment
22.4%
Life & Pension: Sentiment towards pricing or fees
-65.5%
The analysis is based on over 135,000 consumer posts from X and Trustpilot between 1 April and 30 September 2024.
General insurers featured:
Admiral, 1st Central, Hastings Direct, Aviva, Direct Line, AXA, LV=, Policy Expert, NFU Mutual.
Life & Pension insurers featured:
Vitality, Legal & General, Scottish Widows, Royal London, Standard Life, Aviva.
Customers are far more negative towards their general insurers, with an Overall Net Sentiment of
A difference of 45 percentage points
PwC KSA Banking Sentiment Index
2024
SA Banking Sentiment Index
PwC UAE Banking Sentiment Index
UK Banking Sentiment Index
