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Ghana Banking Sentiment Index

2024

PwC Ghana in collaboration with DataEQ has published the inaugural Ghana Banking Sentiment Index, revealing how 13 of the country’s biggest banks compare in the eyes consumers.

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Top performer:

Absa Bank

29%

Net Sentiment score

Top operational:

Zenith & Absa Bank

-89%

Net Sentiment score

Top reputational:

STB

51%

Net Sentiment score

The Ghana Banking Sentiment Index analysed over 167,000 social media posts from 1 April 2023 to 31 March 2024. These posts covered Absa Bank, Access Bank, CalBank, Ecobank, FBN Bank, Fidelity Bank, First National Bank, GCB Bank, Guaranty Trust Bank, Societe Generale, Stanbic Bank, Standard Chartered Bank and Zenith Bank to evaluate consumer feedback and identify Ghana's top-performing bank in customer sentiment. 

Absa and Zenith Bank, Ghana's most positively spoken about banks, with Net Sentiment score 

18pp

above the industry average. 

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