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UK Fashion ESG Sentiment Index 


Key metrics


Top performer
Net Sentiment: Burberry


Highest share of ESG
conversation: Primark 


Most cited ESG factor: 
Social considerations

The Index tracked over 1.8 million social media posts about nine leading retail companies: ASOS, Boohoo, Burberry, H&M, Next, Primark, JD Sports, Superdry and Ted Baker from 1 January 2020 to 31 December 2022.

The Index uses a consumer-driven lens to deliver strategic insight around the key themes driving negative and positive interactions towards environmental, social and governance (ESG) initiatives.


Burberry ESG Net Sentiment 


only retailer with a positive sentiment score 


Key findings include:

  • Volumetric ranking of brands according to ESG conversation

  • ESG sentiment ranking at brand level

  • Topics driving ESG performance



For a detailed breakdown of the report findings listen to our webinar here. 


For more information on what factors are driving consumer ESG sentiment towards the UK's leading fashion retailers – download the full report