A snapshot of consumer sentiment towards South African medical aid providers – a data-driven overview based on real-time consumer feedback across the digital space.
The 2024 Medical Aid Sentiment Report tracked public online conversation across platforms like X, Hellopeter, and other digital sources—focusing on South Africa’s leading medical aid providers. Covering the full calendar year (1 January to 31 December 2024), the report analysed consumer sentiment and key industry themes around Bestmed, Bonitas, Discovery Health, Fedhealth, Medihelp, Medshield, and Momentum Health.
Industry Net Sentiment fell by
20pp
when campaign-related conversation was excluded.
Discover the key factors that are impacting customer sentiment toward SA's leading medical aid providers
