The South African medical scheme environment has been shaped by ongoing affordability pressure, with medical costs continuing to rise, placing greater scrutiny on what members receive in return for their monthly contributions.
Call centre attracted the largest volume of channel conversation:
51.9%
Industry channel volume
The 2026 Medical Aid Sentiment Report tracked public online conversation across platforms like X, Hellopeter, and other digital sources, with a focusing on South Africa’s leading medical aid providers. Covering the full calendar year (1 January to 31 December 2025), the report analysed consumer sentiment and key industry themes around Bestmed, Bonitas, Discovery Health, Fedhealth, Medihelp, Medshield, and Momentum Health.
Email was the most-negative service channel, with a Net Sentiment score of
-90.8%
Discover the key factors that are impacting customer sentiment toward SA's leading medical aid providers
