The UK pet insurance market is growing much faster than many traditional insurance lines, fuelled by rising veterinary costs and increasing pet ownership.
Most negative Consumer Duty outcome: Consumer understanding
-20%
Net Sentiment(Unsolicited feedback)
The inaugural Index traced over 34 000 public non-enterprise posts across X and Trustpilot for the period 1 January - 31 December 2025, to determine the UK’s best and worst pet insurers according to their customers.
Agria Pet achieved the highest Overall Net Sentiment score for the period, while Purely Pets maintained a positive score despite being the lowest ranked insurer.
Discover the key factors that are impacting customer sentiment toward the UK's leading pet insurers
