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SA Telecoms  Sentiment Index

2024

For the second year in a row, PwC in collaboration with DataEQ, has benchmarked consumer sentiment on social media towards South Africa’s major telco operators.
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Top performer: rain 

9.2%

Net Sentiment score

 

Industry average 

-18.8%

Net Sentiment

Industry customer service score

-87.7%

Net Sentiment

Having tracked over 1.6 million social media posts about Cell C, MTN, rain, Telkom and Vodacom from 1 January 2023 to December 2023, this year’s index saw the industry average Net Sentiment drop by 4.8 percentage points. Find out where consumer expectations are being met and where they are falling short. 

rain only telecoms provider to achieve a positive Net Sentiment score

9.2%

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