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SA Telecoms Sentiment Index:

Network providers

2026

Overall Net Sentiment was campaign-shaped across the market, masking an operational picture that remained negative for most of the industry. 

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Largest share of voice: Vodacom

22%

volume

Top performer in Operational Net Sentiment: rain

16%

Net Sentiment score

Most negative topic: Customer service

-85%

Net Sentiment score

This report captures over 653,000 online mentions across five network providers, drawn from public conversation on X, Facebook and Hellopeter between 1 October 2025 and 31 March 2026.

The report covers Operational (CX) Net Sentiment performance, customer experience deep dives across service, network quality, data and digital channels, channel performance as well as risk intent, and churn and acquisition analysis.

rain was the top performing insurer in Operational Net Sentiment with a score of:

16%

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Discover the key factors that are impacting consumer sentiment toward network providers in South Africa.

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